# Gothic Avant-Garde Sneakers Vans Announced It Will Launch a 'Nightmare Before Christmas' Shoe Line By Grace Mahas | Published 2019-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nightmare-before-christmas References: [marieclaire](https://www.marieclaire.co.uk/news/fashion-news/vans-nightmare-before-christmas-collaboration-667691) & [vans](https://www.vans.com/nightmare?cm_mmc=LinkShare-_-Affiliate-_-TnL5HPStwNw-_-321433&utm_source=linkshare&utm_medium=affiliate&utm_campaign=TnL5HPStwNw&ranMID=24747&ranEAID=TnL5HPStwNw&ranLinkID=10-1&ranSiteID=TnL5HPStwNw-wxJhulvYaDYYvDEnvfa.ag) Each year, countless people look forward to the new products released for Halloween and Christmas and this year [Vans](https://www.trendhunter.com/trends/kpop-demon-hunters-1) combined the two holidays together in its latest partnership with [Disney](https://www.trendhunter.com/trends/wet-n-wild-beauty-x-disney) to release The Nightmare Before Christmas sneaker collection. The brand announced the launch via its [Instagram](https://www.trendhunter.com/trends/zhang-quan-1) platform, stating ‘The Nightmare Before Christmas x Vans coming soon. vans.com/nightmare.’ The post features bats, ghosts, and a checkered swirl in dark purple and mauve -- a potential hint that the sneaker features Van's iconic checkered-patterned in goth-inspired colors. Customers can look forward to the launch of the Vans x The Nightmare Before Christmas collection sometime before the holiday, with the exact date remaining a mystery. However, the sneaker brand did leak on its Instagram platform that the line will be available in-store and online internationally. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Holiday-inspired Sneakers:** Opportunity to create limited edition sneaker collections inspired by holidays and beloved pop culture icons to generate more customer excitement and increase sales. - **Gothic Streetwear:** Opportunity to tap into the gothic streetwear trend and create unique fashion items that appeal to younger generations with alternative tastes. - **Inspirational Product Collaborations:** Opportunity to engage customers and create unique products by partnering with beloved franchises and property owners for collaborative efforts. ### Who This Affects Most - **Fashion:** Fashion brands can generate higher sales and customer engagement by creating unique sneaker collections inspired by pop culture icons. - **Film and TV Merchandising:** Franchise owners can generate more revenue by partnering with fashion brands and producing merchandise inspired by their beloved properties. - **E-commerce:** Online retailers can expand their product offerings and attract more customers by featuring limited edition and holiday-inspired products on their websites. ## Related on Trend Hunter - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [K-Pop Movie Shoe Capsules](https://www.trendhunter.com/trends/kpop-demon-hunters-1.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)