# Late-Night Snack Bars 'NightFood' Snack Bars are Formulated to Curb Evening Cravings By Laura McQuarrie | Published 2016-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nightfood References: [trndmonitor](https://trndmonitor.com/company-spotlight-nightfood-bars/) & [nightfood](https://nightfood.com/) To deter consumers from making unhealthy snack choices right before heading to bed, 'NightFood' was created to sate the dreaded "CraveMonster." NightFood snack bars come in flavors like 'Cookies & Dreams' and 'Midnight Chocolate Crunch,' both of which suggest alternatives to unhealthy go-to evening snacks like [ice cream, cookies and chocolate](https://www.trendhunter.com/trends/sea-salt-caramel-chocolate-cookie-bar). The bite-sized snack bars are designed as a flavorful way to ensure that people are getting the calories they need to make it through the night. While snacks are often associated with [mid-day refueling](https://www.trendhunter.com/trends/3pm-afternoon-bites), there are a few food and drink manufacturers that have specifically created late-night cereals, snacks and drinks in order to support a consumer's decision to adopt healthier diet and sleep habits. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Late-night Snacking Alternatives:** Creating snack products that offer healthier alternatives to traditional late-night snacks. - **Nighttime Craving Management:** Developing products specifically formulated to curb evening cravings and promote healthier eating habits. - **Functional Sleep-enhancing Snacks:** Designing snack bars that not only provide nutrition but also help improve sleep quality. ### Where This Applies - **Food and Beverage Manufacturing:** Opportunity for food and beverage manufacturers to create specialized products for late-night snacking. - **Health and Wellness:** Innovations in the health and wellness industry to address late-night cravings and promote better sleep. - **Sleep Aid Products:** Market potential for creating sleep-enhancing snack products as an alternative to traditional sleep aids. ## Related on Trend Hunter - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookie.md) - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md) - [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md) - [Night Cravings-Focused Menus](https://www.trendhunter.com/trends/night-cravings.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Late-Night Snacking Menus](https://www.trendhunter.com/trends/doritos-after-dark.md) - [Late-Night Snacking Ice Creams](https://www.trendhunter.com/trends/late-night-ice-cream.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md)