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# Nightclub Culture Exhibitions
'Night Fever' at Vitra Design Museum Looks at Robust Night Life

By Kalin Ned | Published 2018-03-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/nightclub-culture
References: [dezeen](https://www.dezeen.com/2018/03/17/vitra-design-museum-night-fever-exhibition-clubbing-culture/) & [design-museum.de](https://www.design-museum.de/index.php?id=2010&L=1)

The new exhibition at the [Vitra Design Museum](https://www.trendhunter.com/trends/nike-form-follows-motion) in Weil am Rhein, Germany is centered around nightclub culture, its immersive appeal and the inherent design implications. The showroom is curated with photographs, flyers, artworks, outfits and other records that can be tied to iconic establishments from the 60s to the present day.

The Vitra Design Museum offers patrons a look into era-specific nightclub culture and its modern development. In addition, 'Night Fever' includes an [immersive exhibition aspect](https://www.trendhunter.com/trends/the-living-archive)—a "site-specific music and light installation," courtesy of Konstantin Grcic and Matthias Singer.

The perception-heavy venture within the historic development of nightclub culture is not only an intense experience of a pop culture phenomenon, it also highlights the strong architectural and design-driven connotations it can have on the industry.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 79% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Nightclub Culture Immersion:** New exhibitions centered around nightclub culture are leveraging immersive experiences to draw patrons.
- **Nostalgic Design Revival:** Nostalgic nightclub design is being revived in modern establishments by blending iconic elements from the past with contemporary technology.
- **Nightclub-inspired Interior Design:** The distinctive aesthetics and immersive qualities of nightclub culture are being incorporated into interior design across multiple industries.

### Industries Being Reshaped

- **Hospitality:** The hospitality industry can leverage the immersive qualities of nightclub culture to create innovative guest experiences.
- **Interior Design:** Nightclub-inspired interior design can provide a unique style element and immersive environment for residential and commercial spaces.
- **Entertainment:** An immersive and nostalgic nightclub experience can be brought to large-scale entertainment venues like stadiums and arenas to create an unparalleled atmosphere.

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