# Reflective Night Running Sneakers adidas Originals Pushes the Performance of the Nite Jogger By Kalin Ned | Published 2019-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/night-running-sneakers References: [adidas](https://www.adidas.ca/en/nite_jogger) [adidas](https://www.trendhunter.com/trends/adistar-cushion-3) Originals is updating its night running sneakers — the Nite Jogger, through a collaboration with "the world's leading manufacturer of high-visibility reflective materials" — 3M™ Scotchlite™ Reflective Material. Dubbed the '3M Projects,' consumers can expect to enjoy a higher degree of visibility with this iteration of the archival 1970s model. The hyper-reflective material is present on the three-stripe mark, the 3M logo, on the forefoot, heel and side panels, on the trefoil logo branding, as well as on the 3M woven label on the inside. Other performance-ready of adidas Originals' iconic night running sneakers include the BOOST midsole that ensures premium cushioning, a knitted and woven upper that boasts a lightweight and breathable design, as well as a rubber outsole for durability. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **High-visibility Sneakers:** Opportunity for a disruptive innovation that enhances safety features in footwear. - **Collaborations with Material Manufacturers:** Opportunity for a disruptive innovation in product design obtained through collaborations with high-performing material manufacturers. - **Retro Revivals:** Opportunity for a disruptive innovation in the fashion industry by reviving past fashion trends. ### Who This Affects Most - **Footwear:** Opportunity for a disruptive innovation in footwear that incorporates high-visibility and safety features. - **Fashion:** Opportunity for a disruptive innovation in the fashion industry by incorporating retro fashion trends into contemporary designs. - **Material Science:** Opportunity for a disruptive innovation in the field of materials science by developing high-performance reflective materials. ## Related on Trend Hunter - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [High Visibility Activewear Ranges](https://www.trendhunter.com/trends/ciele-nite-rite.md) - [Bold Vibrant Running Sneakers](https://www.trendhunter.com/trends/takumi-sen-10.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md)