# Neon Night Photography Hong Kong's Neon Signs are Spotlighted in Sharon Blance's Latest Series By Jana Pijak | Published 2016-05-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/night-photography References: [fubiz.net](http://www.fubiz.net/2016/04/29/lovely-neon-signs-in-hong-kong/) & [sharonblance](http://www.sharonblance.com/) This night photography series by Sharon Blance highlights Hong Kong's vibrant [neon signs](https://www.trendhunter.com/trends/love-and-unity). Based in Canada, the artist captures the essence of the city's illuminated streets while capturing a unique sense of character in each of her images. This series of night photography shots is currently on display in Melbourne, Australia and is a celebration of [bright colors and urban imagery](https://www.trendhunter.com/trends/craig-karl2). Home to 7 million people, Hong Kong is depicted as a city that buzzes as much in the dark as it does during daytime. The urban center's most unique storefronts and illuminated ads are showcased in this series -- featuring a mix of both subtle and bold lighting examples. Juxtaposing colorful neon signage with dark backdrops, this image series is reflective of Hong Kong's booming energy. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Neon Sign Revival:** The Hong Kong neon sign revival presents opportunities to preserve and modernize iconic storefronts through the development of LED alternatives. - **Dark Mode Branding:** With night-time culture becoming increasingly common in urban centers, opportunities arise for branding and advertisement campaigns that emphasize bold lighting examples against dark backdrops. - **Urban Energy Art:** The niche genre of neon night photography and related art forms can experience growth opportunities in urban centers with developing night-time cultures. ### Where This Applies - **Urban Design and Architecture:** Opportunities arise in urban design and architecture to rejuvenate iconic storefronts with energy-efficient LED alternatives that preserve aesthetic value. - **Marketing and Advertising:** Creative opportunities arise for branding and advertising campaigns that leverage distinctive and bold neon sign displays in urban areas known for night-time energy. - **Art and Photography:** Growth opportunities exist in neon night photography and related art forms, providing unique urban energy and cultural perspectives. ## Related on Trend Hunter - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Poignant Multimedia Art Installations](https://www.trendhunter.com/trends/multimedia-art-installation.md) - [Neon Illuminated Christmas Trees](https://www.trendhunter.com/trends/fluorescence.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Charitable Photography Exhibitions](https://www.trendhunter.com/trends/hong-kongmorning.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Filipino-Perspective City Campaigns](https://www.trendhunter.com/trends/of-course-hong-kong.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)