# Darkened Social Media Interfaces Twitter's 'Night Mode' is Easy on the Eyes and Saves Battery Life By Joey Haar | Published 2016-08-23 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/night-mode References: [thenextweb](http://thenextweb.com/apps/2016/08/22/twitter-dark-mode-ios/) & [support.twitter](https://support.twitter.com/articles/20169500) [Twitter](https://www.trendhunter.com/trends/home-and-latest-tweets) is a hugely popular social media platform, with hundreds of millions of users worldwide, and with all those phones sending tweets, Twitter has unveiled a 'night mode' to help them save some battery power. While the night mode feature was previously available for Android users, it has now been added to the iOS mobile app as well. Dark modes are not a new concept for many major online platforms. There are several dark mode extensions available on [Google](https://www.trendhunter.com/trends/dbrand-circuit-board) Chrome for the Google search engine as well as other popular sites like [Facebook](https://www.trendhunter.com/trends/social-media-tipping-features). The Twitter night mode is one of the few of these features that comes built-in and is offered by the company itself (rather than a third party.) While night mode is convenient for use in the evening or in dark places where tweeters need to be discreet, it is also great for saving batteries and easing stress on eyes. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Darkened Social Media Interfaces:** Opportunity for social media platforms to introduce dark mode options to improve user experience and save battery life. - **Integrated Night Mode Features:** Potential for mobile apps and websites to incorporate night mode features to provide users with a more comfortable viewing experience. - **Enhanced User Convenience:** Opportunity for companies to offer built-in night mode features that reduce eyestrain and improve battery efficiency. ### Who This Affects Most - **Social Media:** The social media industry can benefit from incorporating dark mode options to enhance user experience and increase engagement. - **Mobile App Development:** Mobile app developers can leverage integrated night mode features to differentiate their apps and attract more users. - **Web Design:** Web designers can explore the implementation of dark mode features to improve the accessibility and usability of websites. ## Related on Trend Hunter - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Dark Mode Editors](https://www.trendhunter.com/trends/docs-dark-20.md) - [Social Media Silencing Features](https://www.trendhunter.com/trends/instagram-quiet-mode.md) - [Custom Social Platforms](https://www.trendhunter.com/trends/custom-social-media.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Private Social Media Features](https://www.trendhunter.com/trends/twitter-circle.md) - [Grey Scale Browser Extensions](https://www.trendhunter.com/trends/grey-scale-browser-extensions.md)