# Dim Lighting Photo Contests Apple is Launching a Night Mode Challenge Showcasing the iPhone 11 By Daniel Johnson | Published 2020-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/night-mode-challange References: [hypebeast](https://hypebeast.com/2020/1/apple-shot-iphone-11-challenge-night-mode) & [instagram](https://www.instagram.com/p/B7D9Z86ltJy/) [Apple](https://www.trendhunter.com/trends/iphone-13-pro) launched a Night Mode challenge, titled 'Shot on iPhone,' to highlight the [picture-taking capabilities of the iPhone 11](https://www.trendhunter.com/trends/iphone-17), especially in environments with dim or dark lighting. Photos that have been selected as winners will be showcased on Apple's [Instagram](https://www.trendhunter.com/trends/aipowered-smartphone-gimbal) account, and also on the Apple website. Additionally, winners of the competition will be compensated, through a licensing fee. This means that winning photos could be included in future Apple ads. Apple's Night Mode challenge is not only a great way to engage its consumers and promote the capabilities of its device, but it will also provide them with user-generated content that can be used in the future for marketing purposes. Relying on user-generated content allows Apple to authentically reach consumers in a more cost-effective way than conventional advertising. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Night Mode Photography:** The launch of Apple's Night Mode challenge highlights the growing trend of using smartphone cameras in dim or dark lighting and the increasing consumer demand for high-quality low light photography. - **User-generated Content Marketing:** Apple's Night Mode challenge showcases the power of leveraging user-generated content to effectively promote products and engage consumers, opening up opportunities for other brands to harness the same strategy. - **Interactive Brand Campaigns:** The 'Shot on iPhone' Night Mode challenge demonstrates the potential for brands to create interactive campaigns that encourage consumer participation, fostering brand loyalty and generating valuable marketing assets. ### Industries Being Reshaped - **Smartphone Technology:** The Night Mode challenge by Apple highlights the importance of advancements in smartphone camera technology, driving innovation and competition in the smartphone industry. - **Photography and Imaging:** The rise of Night Mode photography on smartphones creates new opportunities for photography and imaging companies to develop innovative tools, software, and accessories that enhance low light capabilities. - **Digital Advertising:** The success of Apple's Night Mode challenge illustrates the potential for digital advertising agencies and platforms to leverage user-generated content and interactive campaigns for more effective brand promotion. ## Related on Trend Hunter - [Night Photography Smartphones](https://www.trendhunter.com/trends/oppo-find-x5.md) - [Mobile Lighting Apps](https://www.trendhunter.com/trends/screen-fill-light.md) - [Night Photography Smartphones](https://www.trendhunter.com/trends/realme-11-pro.md) - [Raw Mobile Photo Apps](https://www.trendhunter.com/trends/process-zero.md) - [Power-Unlocking Camera Apps](https://www.trendhunter.com/trends/photon-camera-app.md) - [Photo Editing Mobile Expansions](https://www.trendhunter.com/trends/capture-one.md) - [Studio-Grade Photography Smartphones](https://www.trendhunter.com/trends/vivo-s12-and-s12-pro.md) - [Elevated Virtual Photography Apps](https://www.trendhunter.com/trends/neural-telephoto.md) - [AI Prompt Challenges](https://www.trendhunter.com/trends/ai-challenge.md)