# Disney Night Club Night Kingdom For Adults By Going Like Sixty | Published 2008-03-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/night-kingdom-coming-2011 References: [jimhillmedia](http://jimhillmedia.com/blogs/jim_hill/archive/2008/02/15/night-kingdom-to-reimagine-the-disney-theme-park-going-experience.aspx) Mickey Mouse is going night clubbing. To build on [Disney World](https://www.trendhunter.com/trends/starbucks-x-disney-collection) as an [adult destination](https://www.trendhunter.com/trends/after-dark1), Disney will launch the [Night Kingdom](https://www.trendhunter.com/trends/levels-nightclub) in October 2011. It's a niche park because it's only open from 4 pm to midnight and only 2000 people will be allowed. But, get this: the staffing will be two to one; for every guest, there will be two "cast members." Sound like an ultra deluxe version. **Implications** - Many consumers are feeling pressured with the constraints of work and family, so products that offer elements of escapism with these individuals will see large returns. Companies would benefit from designing commodities that are reminiscent of childhood to attract this growing consumer base. Businesses will then have a leading edge over other competitors. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Escapism Products:** Designing commodities that offer elements of escapism will attract consumers feeling pressured with work and family constraints. - **Nostalgic Commodities:** Creating commodities that evoke childhood memories will appeal to the growing consumer base seeking escapism. - **Exclusive Niche Parks:** Developing exclusive parks with limited access and unique experiences will cater to consumers seeking specialized entertainment. ### Where This Applies - **Entertainment:** The entertainment industry can capitalize on the demand for escapism products and nostalgic commodities. - **Recreation:** The recreation industry has an opportunity to create exclusive niche parks with limited access and unique experiences. - **Tourism:** The tourism industry can benefit from offering specialized entertainment options like exclusive niche parks to attract visitors. ## Related on Trend Hunter - [Halloween-Themed Amusement Park Activations](https://www.trendhunter.com/trends/disneyland-resort.md) - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [Amusement Park Fine Dining](https://www.trendhunter.com/trends/la-fort-secrte.md) - [Fast Food Restaurant-Turned Nightclub](https://www.trendhunter.com/trends/nyugati-lounge.md) - [Luxurious Getaway Experiences](https://www.trendhunter.com/trends/four-seasons-resort-orlando.md) - [Fairy Tale-Inspired Residential Homes](https://www.trendhunter.com/trends/storyliving-community.md) - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Community-Focused Anniversary Programs](https://www.trendhunter.com/trends/disneyland-resorts.md) - [Magical Adventure Games](https://www.trendhunter.com/trends/disney-dreamlight-valley.md)