# World-Conquering Ads The Night King Shows Off Organizational Skill in a Google/Game of Thrones Ad By Justin Lam | Published 2018-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/night-king References: [cnet](https://www.cnet.com/news/game-of-thrones-night-king-uses-chromebook-to-recruit-army/) & [blog.google](https://www.blog.google/products/chromebooks/whitewalkers/) 'Game of Thrones' may take place in a fantasy-driven world but that doesn't seem to stop the Night King from taking advantage of [Google's](https://www.trendhunter.com/trends/aigenerated-ad) [Chromebook](https://www.trendhunter.com/trends/squid-game-unleashed-chromebook) for his White Walkers presentation. Revealed through a Google blog post, this new marketing tie-in showcases the villainous hordes of 'Game of Thrones' using the services of the tech giant. All of this is undercut with Foreigner's 'Cold as Ice' playing in the background and a slideshow showing the demise of mankind. This marketing tie-in may seem strange for Google, but it serves to accurately show the potential of its Chromebooks. The ad also comes filled with references to the hit [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) show and may even contain some hints to what may come in the final season of the show. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Fantasy-driven Marketing:** Opportunity for brands to leverage the popularity of fantasy-themed content to create unique and engaging marketing campaigns. - **Tech Tie-ins:** Opportunity for brands to partner with tech companies to showcase the potential of their products and services in creative and unexpected ways. - **Storytelling Advertising:** Opportunity for brands to incorporate narratives and storytelling techniques into their advertising to captivate audiences and enhance brand recognition. ### Who This Affects Most - **Entertainment:** Opportunity for entertainment companies to collaborate with brands for cross-promotion and immersive marketing experiences. - **Technology:** Opportunity for tech companies to explore unconventional advertising strategies and showcase the capabilities of their products through creative partnerships. - **Advertising:** Opportunity for advertising agencies to incorporate storytelling and narrative elements into their campaigns to stand out in a crowded market. ## Related on Trend Hunter - [Fantastical Edition Phones](https://www.trendhunter.com/trends/15-pro-game-of-thrones.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Fantasy-Inspired Hiking Shoes](https://www.trendhunter.com/trends/merrell-house-of-dragon.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md)