# Night-Illuminating Sneakers Lacoste and Atmos Collaborate for These Glow-in-the-Dark Sneakers By Itai Buenahora | Published 2014-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/night-illuminating-sneakers References: [highsnobiety](http://www.highsnobiety.com/2014/03/25/lacoste-atmos-marcel-chunky-glow/) & [slamxhype](http://slamxhype.com/style/lacoste-x-atmos-marcel-chunky-glow-lights-room/) The [Lacoste](https://www.trendhunter.com/trends/l003-neo-shot-sneaker) Atmos Marcel Chunky Glow are innovative, night-illuminating sneakers. The French clothing company partnered with Japanese retailer Atmos for the luminous and captivating sneakers that will guide your direction in the night hours. The shoe consists of the [crocodile teeth motif](https://www.trendhunter.com/trends/glowaconstrictor) on the upper, a flashy print in its own right which is brought to life via [glow-in-the-dark paint](https://www.trendhunter.com/trends/kai-2-white-phantom), in any dark or dim setting. The red leather feature on the back stays as an homage to the traditional red tongue of the crocodile logo embroidery, which showcases the energy and monstrous passion of crocodiles alike. The insole consists of dual branding between the two collaborating companies, all together encompassing the distinct features that each brand has to offer. Looking for a futuristic and beaming pair of shoes? Look no further; the Lacoste Atmos embodies all the features accordingly. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Night-illuminating Footwear:** Opportunity for disruptive innovation: Develop other types of footwear that glow in the dark, providing enhanced visibility and safety in low-light conditions. - **Collaborative Partnerships:** Opportunity for disruptive innovation: Encourage collaborations between clothing companies and retailers to create unique and attention-grabbing products that combine the strengths of both brands. - **Glow-in-the-dark Fashion:** Opportunity for disruptive innovation: Explore new ways to incorporate glow-in-the-dark elements into fashion and accessories to create visually striking and functional products. ### Industries Being Reshaped - **Fashion and Apparel:** Opportunity for disruptive innovation: Integrate technological advancements into fashion and apparel to create innovative and attention-worthy products. - **Retail:** Opportunity for disruptive innovation: Embrace partnerships and collaborations with fashion brands to offer exclusive and unique products that cater to niche markets. - **Footwear:** Opportunity for disruptive innovation: Explore innovative materials and designs in footwear to create products that are visually appealing, functional, and stand out from the competition. ## Related on Trend Hunter - [Innovative Mesh Sneakers](https://www.trendhunter.com/trends/l003-neo-shot-sneaker.md) - [70s-Inspired Sports Sneakers](https://www.trendhunter.com/trends/lacoste-aura.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Dynamic Spring-Ready Preppy Sneakers](https://www.trendhunter.com/trends/l003-2k24-sneaker.md) - [Advanced 70s-Inspired Sneakers](https://www.trendhunter.com/trends/lacoste-elite-active-sneakers.md) - [Reptilian-Inspired Bold Sneakers](https://www.trendhunter.com/trends/glowaconstrictor.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Exclusive Bright Neon Sneakers](https://www.trendhunter.com/trends/neon-tokyo.md)