# Pregnant Women Wristbands The Night Agency 'RFIDlifeband' Alerts Mothers to Checkups By Meghan Young | Published 2010-08-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/night-agency-rfidlifeband References: [psfk](http://www.psfk.com/2010/08/rfidlifeband-night-agency-responds-to-psfk-future-of-health-report.html) & [nightagency](http://www.nightagency.com/) Even though [soon-to-be mothers](https://www.trendhunter.com/trends/bala-mama) can be rather vigilant when it comes to their health, no human is infallible and the Night Agency 'RFIDlifeband' acts a reminder to keep up on [important appointments](https://www.trendhunter.com/trends/babytrack) and such. More importantly, however, it alerts UNICEF to new births, which they have had a difficult time keeping track of. The Night Agency 'RFIDlifeband' looks essentially like Lance Armstrong's LIVESTRONG bracelets. But this one is [riddled with technology that keeps track](https://www.trendhunter.com/trends/oura-ring-41) of checkups, the mother's location and, as mentioned before, births. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Health Reminder Wristbands:** The technology in the RFIDlifeband creates potential for similar wristbands to remind people of important health appointments and events. - **Birth Tracking Wristbands:** The RFIDlifeband's ability to notify UNICEF of new births creates an opportunity for future wristbands to improve record-keeping in the healthcare industry. - **Technological Pregnancy Accessories:** The RFIDlifeband is an example of the potential for technology-infused products to improve prenatal care and pregnancy experiences. ### Industries Being Reshaped - **Healthcare:** The RFIDlifeband's ability to track health appointments and improve record-keeping in the industry creates opportunities for innovation in healthcare technology. - **Wearable Technology:** The RFIDlifeband is an example of a wearable device that improves health and wellbeing, creating potential for innovation in the wearable technology industry. - **Philanthropy:** The RFIDlifeband's capability to notify UNICEF of new births can inspire future philanthropic efforts to improve maternal and child health globally. ## Related on Trend Hunter - [Health-Tracking Swimmer Bracelets](https://www.trendhunter.com/trends/soswim-safety-bracelet.md) - [Sweat-Based Pregnancy Wearables](https://www.trendhunter.com/trends/molesense.md) - [Disease-Detecting Medical Wristbands](https://www.trendhunter.com/trends/teltonika.md) - [Fertility-Tracking Wearables](https://www.trendhunter.com/trends/natural-cycles-nc-band.md) - [Menstrual Health-Tracking Rings](https://www.trendhunter.com/trends/femtek-bbring.md) - [Wearable Monitoring Technology](https://www.trendhunter.com/trends/tband.md) - [Kinetic Power Health Wearables](https://www.trendhunter.com/trends/mother-bracelet.md) - [Toddler Health-Tracking Wearables](https://www.trendhunter.com/trends/littlebird.md) - [Silent Wake-Up Wristbands](https://www.trendhunter.com/trends/wakeband.md)