# Crumpletography The Odd Photography of Nigel Tomm By Luisa Amanda Gomes | Published 2010-03-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nigel-tomm References: [sweet-station](http://www.sweet-station.com/blog/?p=10909) & [nigeltomm.wordpress](http://nigeltomm.wordpress.com/) The photography of Nigel Tomm is rather captivating. Within his collection there are moments of ingenuity where the [crumpled photograph](https://www.trendhunter.com/trends/paul-coenen-1) is positioned cleverly with a live model. I particularly enjoy this type of photography as it distorts the look of celebrities and unbelievably good looking models and brings them down to realistic level of beauty. **Implications** - There is an art behind [purposefully broken, crumpled and imperfect creations](https://www.trendhunter.com/trends/pressure-sensitive-labels). Just as people aren't perfect, art often mimics life in this regard. Marketers and businesses should take note that the ideal for consumers is no longer to attain perfection, but rather to be "real" instead of fake or phony. A company that masters this will master the market, so let your [imperfections shine through](https://www.trendhunter.com/trends/effortiseverything)! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Imperfect Authenticity:** Opportunity for businesses to embrace imperfections and authenticity in their products and marketing to resonate with consumers. - **Alternative Beauty Standards:** Opportunity to challenge traditional beauty standards and celebrate diverse representations of beauty in various industries. - **Visual Distortion:** Opportunity for artists and marketers to experiment with visually distorted images to create unique and captivating visuals. ### Sectors Adopting This - **Fashion and Beauty:** Incorporating imperfections and diverse beauty standards into fashion and beauty industry products and campaigns. - **Advertising and Marketing:** Utilizing visual distortion techniques in advertising and marketing materials to grab attention and stand out. - **Photography and Art:** Exploring the use of purposefully broken, crumpled, and imperfect creations in photography and art to evoke emotion and challenge perceptions. ## Related on Trend Hunter - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md)