# Stone Cold Lookbooks The Nigel Cabourn Fall/Winter 2010 Presentation is Rugged By Tiana Reid | Published 2010-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nigel-cabourn References: [the189](http://the189.com/style/fashion/nigel-cabourn-fallwinter-2010-mountaineering-book/) & [cabourn](http://www.cabourn.com) For the company's [Fall/Winter 2010 collection](https://www.trendhunter.com/trends/siegelman-stable-1), Nigel Cabourn produced a beautiful lookbook aptly titled 'Mountaineering Book.' Photographed by Matt Hinds, the lookbook is a dusty reminder of days past through [rugged, outdoorsy frames](https://www.trendhunter.com/trends/topologie-x-universal-works) and stone cold visages. Nigel Cabourn's outerwear is truly something special in the fashion industry, and the lookbook displays the quality clothing with the utmost ease. **Implications** - Not everyone in fashion is embracing [futuristic minimalism](https://www.trendhunter.com/trends/day-3-capsule-2), sleek cuts and metallic accents. Some are reverting back to the rugged, casual and outdoorsy wear of days past, embracing clothing that offers more comfort than contemporary styles. While modern creations still have their place, it is important to remember that many consumers who don't live and breathe fashion desire simplicity and ease of wear over more impractical choices. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Rugged Fashion:** Opportunity for fashion brands to tap into the demand for rugged, casual and outdoorsy wear that offers comfort and simplicity. - **Nostalgic Lookbooks:** Opportunity for fashion brands to create lookbooks that evoke a sense of nostalgia and connect with consumers seeking a nostalgic viewing experience. - **Quality Outerwear:** Opportunity for brands to emphasize quality craftsmanship in outerwear designs to appeal to consumers looking for durable, long-lasting clothing. ### Who This Affects Most - **Fashion:** Fashion brands can adapt their offerings to cater to consumers who prefer rugged, casual and nostalgic styles. - **Photography:** Opportunity for photographers to specialize in creating nostalgic lookbooks that capture the essence of the past. - **Outerwear Manufacturing:** Manufacturers can focus on producing high-quality outerwear items that meet the demands of consumers seeking durable and long-lasting clothing. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Winter-Ready Militaristic Footwear](https://www.trendhunter.com/trends/omaha-and-utah.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)