# Retail Analytics Acquisitions Nielsen Global Connect Purchased Precima to Bolster Its Analytics By Daniel Johnson | Published 2020-01-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nielsen-global-connect References: [marketingdive](https://www.marketingdive.com/news/nielsen-buys-precima-to-expand-retail-cpg-analytics/570278/) & [prnewswire](https://www.prnewswire.com/news-releases/gamut-selects-nielsens-marketing-cloud-to-power-local-ott-data-targeting-300983656.html) Nielsen Global Connect recently acquired Precima, which was previously owned by Alliance Data Systems, and the financial details were not made publicly available. Following the acquisition, Precima will be a branch of Nielsen Global Connect, and it will be renamed as 'Precima, a Nielson company.' Precima is a company that focuses on analytics that can inform [retail strategy](https://www.trendhunter.com/trends/generative-ai-retail-strategy). The analytics that Precima uses are derived from an [AI-powered software-as-a-service platform](https://www.trendhunter.com/trends/aipowered-intelligence-layer) that can derive insights to improve retail logistics, as well as marketing and product pricing. The acquisition will help Nielsen Global Connect improve the [analytic services](https://www.trendhunter.com/trends/productplan) that it offers to both CPG and retail companies. Improving the services its offers will also help the organization continue to grow. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Retail Analytics:** Acquisition of Precima by Nielsen Global Connect highlights the growing importance of analytics in the retail industry. - **AI-powered Software-as-a-service:** The acquisition of Precima by Nielsen Global Connect underscores the increasing reliance on AI-powered analytics solutions. - **Improving Retail Strategy:** The acquisition of Precima by Nielsen Global Connect presents an opportunity to enhance retail strategy through data-driven insights. ### Who This Affects Most - **Retail:** The acquisition of Precima by Nielsen Global Connect will have a significant impact on the retail industry, particularly in terms of analytics and strategy. - **Consumer Packaged Goods (CPG):** By leveraging Precima's analytics capabilities, Nielsen Global Connect can enhance its services to CPG companies and provide more valuable insights for improving marketing and product pricing. - **Data Analytics:** The acquisition of Precima by Nielsen Global Connect demonstrates the escalating importance of data analytics in helping businesses make informed decisions in various industries. ## Related on Trend Hunter - [Retail Shelf Analytics Platforms](https://www.trendhunter.com/trends/shelf-analytics.md) - [In-Store Audience Analytics Platforms](https://www.trendhunter.com/trends/in-store-audience-analytics.md) - [Marketing Insights Databases](https://www.trendhunter.com/trends/comet.md) - [AI-Powered Shopper Voices](https://www.trendhunter.com/trends/aipowered-shopper-voice.md) - [Upgraded AI-Powered Grocer Platforms](https://www.trendhunter.com/trends/retail-insight.md) - [AI Retail Innovation Platforms](https://www.trendhunter.com/trends/hyperfinity-ai.md) - [Grocery Store Data Trackers](https://www.trendhunter.com/trends/store-analytics.md) - [Freshness-Focused Perishable Goods Tools](https://www.trendhunter.com/trends/data-analytics-platform.md) - [Edge AI Retail Technology](https://www.trendhunter.com/trends/nexcom.md)