# Dewy Whimsical Lookbooks The Nic+Zoe Spring/Summer 2014 Campaign is All About Romantic Loungewear By Farida Helmy | Published 2014-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/niczoe-springsummer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/niczoe-springsummer-2014-campaign/) & [nicandzoe](http://www.nicandzoe.com/?utm_source=Pepperjam&publisherId=43737&clickId=831938266) Exuding [femininity](https://www.trendhunter.com/trends/contemporary-femininity), feel-good vibes and artisan quality, the Nic+Zoe Spring/Summer 2014 campaign uses stunning Russian model Sasha Pivovarova to headline the charming lookbook. The Nic+Zoe Spring/Summer 2014 campaign is shot all in black and white with an urban backdrop by fashion photographer Mario Sorrenti, capturing the model looking relaxed and seductive while wearing loose-fitting blouses, floppy hats and oversized sweaters. These whimsically sexy pieces are all about embracing [bohemian chic](https://www.trendhunter.com/trends/wild-rose-sparrow). The new collection will feature colorful pieces including sweaters, skirts, jackets, tops, dresses and pants, in both knits and woven materials. Inspired by [lazy days](https://www.trendhunter.com/trends/lazy-daze-collection) and the fresh-faced beauty of Pivovarova, the Nic+Zoe Spring/Summer 2014 campaign makes you want to sexily lounge around an eclectic house or go for long sunny walks with your girlfriends to flaunt those fabulous hats. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 86% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Feminine Loungewear:** The Nic+Zoe Spring/Summer 2014 campaign embraces the trend of feminine loungewear, providing an opportunity for other clothing brands to tap into this market. - **Bohemian Chic:** The whimsical and bohemian chic aesthetic of the Nic+Zoe Spring/Summer 2014 campaign opens up opportunities for home decor and interior design companies to create products that align with this style. - **Romantic Lookbooks:** The use of black and white photography and a romantic aesthetic in the Nic+Zoe Spring/Summer 2014 campaign presents an opportunity for photographers and fashion brands to create captivating and aspirational lookbooks. ### Industries Being Reshaped - **Clothing:** The Nic+Zoe Spring/Summer 2014 campaign's focus on feminine loungewear creates potential for growth and innovation within the clothing industry. - **Home Decor:** The bohemian chic aesthetic of the Nic+Zoe Spring/Summer 2014 campaign offers opportunities for home decor companies to create products that align with this style. - **Photography:** The romantic and visually captivating lookbook of the Nic+Zoe Spring/Summer 2014 campaign highlights the potential for growth and creativity within the photography industry. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)