# Bohemian Rapture Captures (UPDATE) Nicole L. Hill's Photography Has Playful Undertones By Emily Evans | Published 2011-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicole-l-hill-s-photography References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/golden-days-of-summer) & [nicolelhill](http://www.nicolelhill.com/#/fashion-i/) While some might argue that bohemian style went out a few summers ago, the recent [retro revival](https://www.trendhunter.com/trends/gap-and-den) that has been around this summer has brought with it shoots like Nicole L. Hill’s photography that merge bohemian and retro fashion. Photographer Nicole L Hill resides in Los Angeles, where she creates her stunning, carefree [fashion photography](https://www.trendhunter.com/trends/summer-dreaming-collection). This particular set of Nicole L. Hill’s photography channels the simple, sweet vibes that summer always seems to bring with it. A use of multiple models gives the ultimate aura of friendship and fun within this must-see shoot. **Implications** - Through incorporating vintage fashion, a company instantly gains an aura of affordability and carefree spirit. Businesses looking to produce products that consumers will be attracted to should consider channeling [bohemian styles](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) within their packaging and advertising plans. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion Revival:** Businesses can capitalize on the recent trend of retro fashion by incorporating vintage elements in their products or advertising. - **Bohemian Style Resurgence:** The return of bohemian style presents an opportunity for businesses to create affordable and carefree products that resonate with consumers. - **Friendship and Fun Aesthetic:** Companies can tap into the trend of showcasing friendship and fun in their marketing materials to appeal to a younger audience. ### Where This Applies - **Fashion and Apparel:** Fashion brands can explore incorporating bohemian and retro elements in their collections to appeal to a wider customer base. - **Packaging and Branding:** Companies in the packaging and branding industry can offer design services that incorporate bohemian and retro aesthetics to help brands stand out. - **Photography and Creative Services:** Photography studios and creative agencies can cater to the demand for bohemian and retro-themed photoshoots to provide unique and on-trend visual content for businesses. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)