# Curious Celeb Ad Choices Nicole Kidman Picks Schwepps Ad Over Woody Allen Movie By Rachel | Published 2009-05-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nicole-kidman-woody-allen References: [stylefrizz](http://stylefrizz.com/200905/nicole-kidman-ditches-woody-allen-for-schweppes-ad/) Most actors would love the opportunity to make a movie with Woody Allen, but Nicole Kidman does not seem to be one of them. Recently, Nicole Kidman was offered a role in a Woody Allen film. Instead, Kidman opted to work with “Slumdog Millionaire” sweetheart Rubina Ali in a [Ridley Scott-directed ad](https://www.trendhunter.com/trends/twist-the-script-campaign) for the [soda brand](https://www.trendhunter.com/trends/this-is-my-taste-campaign) Schwepps. The commercial was released earlier this week and, while it’s lovely, many think Nicole Kidman was wrong to choose [product placement](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) over feature films. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsements:** Actors using notable celeb power to drive product advertisement. - **Alternative Advertising:** Actors prefer working on creative commercial ads versus feature films. - **Brand Promotion:** Celebrities are recognizing the power of brand presence in the public eye. ### Who This Affects Most - **Advertising:** Opportunities for innovative and creative brand promotions are catching the consumers' attention. - **Entertainment:** A shift in actor's preference for commercials over feature films can disrupt the traditional Hollywood movie-making industry. - **Branding:** Building a good brand reputation is essential to stay ahead in a crowded market where public scrutiny is always present. ## Related on Trend Hunter - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md)