# Poncho-Like Couture The Nicole Farhi 2010 London Fashion Week Show By Luisa Amanda Gomes | Published 2010-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicole-farhi-2010-london References: nicolefarhi Who says you have to give up comfort to look sexy? For the Nicole Farhi 2010 London Fashion Week show, the designer featured [comfortable and oversized garments](https://www.trendhunter.com/trends/kerisma-knits) weaved into beautiful runway creations. The poncho-like garments gracing Nicole Farhi’s runway maintained that stylish, chic look as the models saucily flaunted [bare shoulders](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) for photographers all the while maintaining a look of comfort. Seeing something like this on runways makes me wish that all [couture creations](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen) could be this comfortable and cozy. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Comfortable Couture:** Opportunity for luxury fashion brands to create stylish, yet comfortable garments for everyday wear. - **Oversized Chic:** Opportunity for designers to create oversized garments that are still fashionable and flattering. - **Bare Shoulders:** Opportunity for shoulder-baring designs to become a trend in high-end fashion. ### Who This Affects Most - **Luxury Fashion:** Creating comfortable and wearable clothing items without sacrificing style. - **Design:** Exploring innovative ways to create oversized garments while still maintaining a flattering look. - **Fashion Photography:** Incorporating more shoulder-baring designs in fashion photography and marketing. ## Related on Trend Hunter - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)