# Steamy Mermadian Fashion The Photoshoot Starring Nicole by Toby Marosszeky Looks Shot in a Sauna By Meghan Young | Published 2013-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicole-by-toby-marosszeky References: [fashionising](http://www.fashionising.com/pictures/b--a-modern-portrait-of-beautys-embrace-60126.html) & [tobymphoto](http://www.tobymphoto.com) The photo series starring model Nicole by Toby Marosszeky, a photographer based in Melbourne and Sydney, Australia, looks as though it were shot in a dark and gloomy sauna. The [misty steam](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) surrounding the brunette beauty might make her hair a little limp, but her skin is glowing in a healthy, dewy sort of way. Not to mention that the atmosphere amplifies the mysterious quality of the [elegant ensembles](https://www.trendhunter.com/trends/alessandro-micheles) themselves. Styled by Alannah Vinci, the photo series starring Nicole by Toby Marosszeky showcases a wardrobe full of a [mermadian grace](https://www.trendhunter.com/trends/shells-jewel-collection). It is as though Nicole has channeled the little mermaid, that is, an Ariel with her legs and who exists in the contemporary world. The looks were perfected by beauty artist Janice Wu. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dark and Gloomy Sauna Photography:** Disruptive innovation opportunity: Develop innovative lighting techniques and equipment for capturing high-quality, atmospheric photos in saunas. - **Mysterious and Elegant Ensembles:** Disruptive innovation opportunity: Create a fashion line that combines elegance with mystery, using unique fabrics and intricate designs. - **Mermadian Grace Styling:** Disruptive innovation opportunity: Design a line of clothing and accessories that capture the ethereal and graceful qualities associated with mermaids. ### Where This Applies - **Photography:** Disruptive innovation opportunity: Develop specialized photography equipment and techniques for capturing unique and atmospheric shots in unconventional locations. - **Fashion:** Disruptive innovation opportunity: Create a fashion industry niche that combines elegance, mystery, and fantasy elements, appealing to a niche market seeking unique and ethereal fashion experiences. - **Beauty:** Disruptive innovation opportunity: Develop skincare and makeup products that enhance a healthy and dewy glow, capturing the trend of natural-looking, radiant skin often seen in the mermadian fashion photography. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)