# Conscious Cotton Tees Nicolas Premier Releases 'Africa is the Future' Series Shirts By Armida Ascano | Published 2010-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicolas-premier References: [coolhunting](http://www.coolhunting.com/style/africa-is-the-f.php) & [africaisthefuture](http://www.africaisthefuture.com/index.php) Nicolas Premier -- son of a French mother and Congolese father -- took a trip to Africa in 2001 to get familiarized with his roots. Since then, this innovative photographer began producing [paintings and photographs](https://www.trendhunter.com/trends/keith-haring-x-albino-preto) focused on the poverty in Africa. Recently, Nicolas Premier has released a [series of apparel](https://www.trendhunter.com/trends/hats-for-hope-movement) based on this issue. With the mantra 'Africa is the Future,' Nicolas Premier initially intended his simple line of tees to be a one-off for his art exhibits, however, the shirts quickly gained popularity amongst activists and celebrities alike. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 52% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Fashion:** Disruptive innovation opportunity for artists to collaborate with fashion designers and create apparel that carries powerful messages. - **Social Activism Apparel:** Opportunity for companies to design and produce clothing that promotes social causes and raises awareness. - **African-awareness Movement:** Opportunity for businesses to tap into the growing interest in African culture and create products that celebrate and support the continent. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore collaborations with artists and activists to create socially-conscious apparel. - **Art:** Art industry can expand its reach by collaborating with fashion designers to showcase art on clothing. - **Retail:** Retailers can cater to the demand for socially-conscious clothing by sourcing and marketing products that promote social causes. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Art-Inspired Apparel](https://www.trendhunter.com/trends/keith-haring-x-albino-preto.md) - [Africa-Honoring Collaborative Sneakers](https://www.trendhunter.com/trends/superstar-sneaker-model.md) - [African-Style Flavor Brands](https://www.trendhunter.com/trends/hapi-african-gourmet.md)