# Villainous Vixen Timepiece Ads The Nicolas Guerin TechnoMarine Watch Campaign is Wicked By Marie | Published 2011-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicolas-guerin-technomarine-watch References: [touchpuppet](http://www.touchpuppet.com/2011/09/05/nicolas-guerin-for-technomarine-watches/#more-21334) & [technomarine](http://www.technomarine.com/) Telling time gets a badass [sci-fi-influenced update](https://www.trendhunter.com/trends/star-wars-x-citizen-rebel-starfighter-boxed-set) in the Nicolas Guerin TechnoMarine watch ads. Tuki Brando, Chin Hsi, Arben Bajraktaraj and Ivana Vancova pose for these wickedly villain-inspired photos wearing the TechnoMarine Cruise wristwatches over one eye like an eye patch. Looking like something straight out of a James Bond film, the models are incredibly stunning and make for an extremely eye-catching advertisement. With watch names like "Night Vision Orange" and "[Star Black](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch)," it's no wonder the photos look more like stills for the next big action blockbuster than for [wristwatch ads](https://www.trendhunter.com/trends/louis-vuitton-tambour-collections). The Nicolas Guerin TechnoMarine watch campaign definitely succeeded in grabbing my attention, using a simple concept but executed with impeccable skill and delivery. These are some badass time tickers I wouldn't want to mess around with! ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Sci-fi-influenced Timepieces:** Opportunity for watch brands to incorporate futuristic elements and sci-fi aesthetics into their designs, appealing to consumers looking for unique and cutting-edge wristwatches. - **Villain-inspired Advertisements:** Potential for brands to create edgy and captivating advertisements featuring models posing as stylish, villainous characters, providing a fresh and intriguing approach to promoting products. - **Action Blockbuster Aesthetic:** Chance for brands to embrace an action movie-inspired visual style in their marketing campaigns, attracting attention and creating a sense of excitement and adventure around their products. ### Who This Affects Most - **Watch:** Watch brands can disrupt the industry by integrating innovative features, materials, and designs in line with sci-fi and villain aesthetics, appealing to fashion-forward consumers. - **Fashion:** Fashion brands can embrace the edgy and bold imagery seen in the Nicolas Guerin TechnoMarine watch ads, using villainous-inspired elements to create captivating and memorable campaigns that resonate with their target audience. - **Film and Entertainment:** Opportunity for film studios and media companies to collaborate with watch brands, bringing the action blockbuster aesthetic to life through strategic partnerships and product placements in movies and TV shows. ## Related on Trend Hunter - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Cinematic Superhero Watches](https://www.trendhunter.com/trends/citizen-x-fantastic-4-first-steps.md) - [High-Fashion Timepiece Models](https://www.trendhunter.com/trends/louis-vuitton-tambour-collections.md) - [Retro-Futuristic Collector Watches](https://www.trendhunter.com/trends/marvel-and-gshock.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Black Hole-Inspired Watches](https://www.trendhunter.com/trends/blue-planet-ii-black-star.md)