# Giant Confectionary Creations Nicola Freeman's Work is as Sweet as Candy By Carly Foy | Published 2011-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nicola-freeman References: [theuniblog.evilspacerobot](http://theuniblog.evilspacerobot.com/?p=6787) & [blog.craftzine](http://blog.craftzine.com/archive/2011/06/nicola_freemans_giant_sweeties.html) Art student Nicola Freeman has created the ultimate homage to candy sweets. The student from the [University of Wolverhampton](https://www.trendhunter.com/trends/vegan-confectionery-store) created four [larger-than-life sculptures](https://www.trendhunter.com/trends/15foot-inflatable) of common candy sweets: Love Hearts, Sweetie Watch, Sweetie Necklace and Lolly Pop. The results? A flawless execution and pieces that look almost edible. Nicola Freeman's confectionary pieces are made of plaster and resin. Freeman's play with color has also produced a flawless candy series. In an interview with CraftZine.com, Nicola Freeman explains her inspiration: "I started out with food art, and then I came up with this idea of enlarging it to a scale that was shocking -- but then it turned into something that was a lot more fun, so that people could relate to it, dealing with the idea of mass consumerism." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Giant Confectionary Sculptures:** Opportunity to create large-scale confectionary sculptures for art installations or interactive exhibits. - **Playful Food Art:** Exploring the concept of enlarging food art to create visually striking and relatable pieces. - **Mass Consumerism Inspiration:** Using consumerism as a theme to create thought-provoking art pieces that resonate with a wide audience. ### Where This Applies - **Art and Sculpture:** Artists and sculptors can incorporate confectionery themes and materials into their work. - **Food and Beverage:** Food manufacturers and companies can use oversized candy sculptures for promotional campaigns or events. - **Experiential Marketing:** Brands can create interactive installations featuring large confectionary sculptures to engage and attract consumers. ## Related on Trend Hunter - [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Candy-Like Glossy Furniture](https://www.trendhunter.com/trends/luis-gimeno.md) - [Confectionary Candy Debuts](https://www.trendhunter.com/trends/hancocks.md) - [Danish Pastry-Inspired Furniture](https://www.trendhunter.com/trends/sweet-art-collection.md) - [Expansive Jawbreaker Ranges](https://www.trendhunter.com/trends/clever-candy-jawbreaker-collection.md)