# Sunbathing Beefcake Spreads Nicky Emmerson Shoots a Sunny Ryan Mertz on Vacation By Armida Ascano | Published 2011-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicky-emmerson References: [homotography.blogspot](http://homotography.blogspot.com/2011/01/ryan-mertz-by-nicky-emmerson.html) & [nickyemmerson](http://www.nickyemmerson.co.uk/) Nicky Emmerson is a photographer from the UK whose work manages to be sexy, yet elegant. This spread features the yummy male model Ryan Mertz rocking little else than a [bathing suit](https://www.trendhunter.com/trends/dandy-del-mar) and a perfect pout. Mertz looks marvelously relaxed in the spread, [lounging lazily by the pool](https://www.trendhunter.com/trends/htel-swexan-x-missoni) for Nicky Emmerson. Ultimately, this spread makes me wish I were looking at [palm trees](https://www.trendhunter.com/trends/sel-de-mer) instead of snowmen. See what Nicky Emmerson can do in the gallery. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Elevated Men's Swimwear:** Opportunity for disruptive innovation in designing swimwear that combines sexiness and elegance for men. - **Influential Male Fashion Photography:** Opportunity for disruptive innovation in the field of male fashion photography to create captivating and sophisticated imagery. - **Escapist Poolside Imagery:** Opportunity for disruptive innovation in creating immersive virtual experiences that transport viewers to sunny poolside destinations. ### Who This Affects Most - **Men's Swimwear:** Opportunity for disruptive innovation in designing and manufacturing men's swimwear that caters to both style and comfort. - **Fashion Photography:** Opportunity for disruptive innovation in the field of fashion photography, specifically targeting male models and their portrayal. - **Virtual Reality:** Opportunity for disruptive innovation in the virtual reality industry by creating immersive experiences that can transport users to relaxing and exotic poolside locations. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Summertime Skincare Campaigns](https://www.trendhunter.com/trends/cortizone10-and-dylan-efron.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)