# Low-Calorie Swedish Ice Creams These New Nick's Ice Creams Have 75% Less Calories Than Others By Michael Hemsworth | Published 2020-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nicks-ice-cream References: [foodbev](https://www.foodbev.com/news/nicks-unveils-range-of-low-calorie-ice-cream-in-sweden/) & [nicks](https://www.nicks.com) Low-calorie versions of popular foods are continuing to increase in popularity as consumers seek out a [health-conscious alternative](https://www.trendhunter.com/trends/lec-ice-cream) to their favorite indulgences, which is something these new [Nick's](https://www.trendhunter.com/trends/square-pint-collection) Ice Cream have been created with in mind. The new ice cream range is reported to contain [75% fewer calories](https://www.trendhunter.com/trends/oppo-refreshed) than other market-leading brands out there and are sure to satisfy consumers seeking a way to enjoy the frozen treat with less guilt. The new ice cream flavors includes Chocolate, Vanilla Bean, Sea Salt Caramel, Cookie Dough, Chocolate Brownie and Cookies & Cream. Nick's Ice Cream Founder Niclas Luthman spoke on the new products saying, "It is an exciting time for innovation in the food industry. Vegan meat substitutes no longer taste like wool. Ice cream with a fraction of the calories is as good as regular ice cream. Today’s development in food science is consumer-driven and consumers deserve food that is better for them. We can give it to them.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Ice Cream:** The trend of low-calorie versions of popular foods continues to grow as consumers seek healthier alternatives, creating opportunities for disruptive innovation in the food industry. - **Health-conscious Indulgences:** The increasing popularity of health-conscious alternatives to indulgent foods opens up opportunities for disruptive innovation in the food industry to create guilt-free treats. - **Consumer-driven Food Science:** The consumer demand for better-for-you food options drives innovative developments in food science, presenting opportunities for disruptive innovation in the industry. ### Where This Applies - **Food Industry:** The food industry can capitalize on the trend of low-calorie ice cream and health-conscious alternatives to meet consumer demand for guilt-free indulgences. - **Frozen Desserts:** The frozen desserts industry can explore innovative ways to create low-calorie ice creams and indulge health-conscious consumers without compromising taste. - **Vegan Food Substitutes:** The market for vegan food substitutes can expand to include low-calorie ice creams as a guilt-free indulgence option for health-conscious consumers. ## Related on Trend Hunter - [Light Ice Cream Pints](https://www.trendhunter.com/trends/light-ice-cream-pints.md) - [Protein-Packed Summer Ice Cream Flavors](https://www.trendhunter.com/trends/summerready-ice-creams.md) - [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md) - [Low-Sugar Ice Cream Treats](https://www.trendhunter.com/trends/nestlfroneri-ice-creams.md) - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Lifestyle-Conscious Ice Cream Products](https://www.trendhunter.com/trends/oppo-brothers.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md)