# Interactive Curtain Storefronts Nicklas Roy Creates a 'Little Piece of Privacy' By Meghan Young | Published 2010-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nicklas-roy References: [neatorama](http://www.neatorama.com/2010/10/15/tiny-privacy-curtain-follows-passersby/) & [niklasroy](http://www.niklasroy.com/project/88/my-little-piece-of-privacy) If I was in Berlin, Germany right now, I would love to test out Nicklas Roy's [storefront installation](https://www.trendhunter.com/trends/faraday-cage). An artist and inventor, his workshop window has a [quirky curtain that follows passersby](https://www.trendhunter.com/trends/fourth-wall). According to Nicklas Roy himself, "In an attempt to create more privacy inside, I’ve decided to install a [small but smart curtain](https://www.trendhunter.com/trends/switchbot-1) in that window." Of course, his little invention has created even more of a stir, which has worked against his desire for privacy. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 21% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Storefronts:** Developing interactive storefronts can increase customer engagement and foot traffic for retail businesses. - **Privacy-based Design:** Incorporating privacy-based design elements can offer a unique, personalized experience for visitors in a public space. - **Smart Curtain Technology:** The development of smart curtain technology can improve privacy and add a touch of personalization to window displays and installations. ### Where This Applies - **Retail Industry:** Using interactive storefronts and privacy-based design can help retail businesses differentiate themselves and attract more customers. - **Art & Design Industry:** The use of smart curtain technology can inspire the development of unique and interactive art installations that engage viewers in public spaces. - **Technology Industry:** The development of smart curtain technology has the potential to disrupt the retail industry by offering a new way to personalize and customize window displays and installations. ## Related on Trend Hunter - [Portable Window Projection Systems](https://www.trendhunter.com/trends/village-concept.md) - [Curvaceous Privacy Wall Homes](https://www.trendhunter.com/trends/kwk-promes-open-house.md) - [Privacy Enhanced Minimal Homes](https://www.trendhunter.com/trends/the-open-house-1.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md) - [Window Covering Projector Systems](https://www.trendhunter.com/trends/village-projector.md) - [Window-Emulating Lighting Solutions](https://www.trendhunter.com/trends/window-chronicles.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Performance-Driven Public Installations](https://www.trendhunter.com/trends/fourth-wall.md) - [Advanced Multimedia Window Blinds](https://www.trendhunter.com/trends/speaker-blind.md)