# Female Rapper Publicity Stunts Finnish Fans Can Grab Free Nicki Minaj Tickets from This Display By Rebecca Byers | Published 2015-06-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nicki-minaj-tickets References: [pigeonsandplanes](http://pigeonsandplanes.com/2015/06/nicki-minaj-cardboard-cutouts-helsinki-cathedral/) Undisputed queen of rap Nicki Minaj recently launched a clever [guerrilla marketing campaign](https://www.trendhunter.com/trends/mwcurated) in Helsinki in order to promote the artist's first performance in the Nordic country. Ahead of Minaj's appearance at the upcoming Summer Up Festival, 1,000 cardboard cutouts featuring the American artist's likeness from her latest album's cover appeared on the steps of the Finnish capital's Cathedral steps. The mesmerizing pile of cutouts are worth a closer look, given that 100 of them feature [free tickets](https://www.trendhunter.com/trends/ritz-salty-club-giveaway) mounted on them. The awesome stunt was posted to [reddit](https://www.trendhunter.com/trends/hot-seats) by a keen observer and was revealed as a covert marketing campaign rather than a poignantly executed love letter to the rapper or eccentric street art display a few hours later. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 47% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** Opportunity for businesses to create unconventional and eye-catching marketing campaigns to attract attention and generate buzz. - **Covert Advertising:** Potential for businesses to blend advertising seamlessly with other forms of entertainment or art to engage consumers in a less intrusive way. - **Interactive Promotions:** Possibility for businesses to create interactive and immersive experiences to promote products or services, increasing consumer engagement and brand awareness. ### Who This Affects Most - **Entertainment:** Chance for the entertainment industry to explore unique and creative ways to promote artists, movies, or events and reach a wider audience. - **Marketing and Advertising:** Opportunity for marketing agencies and advertisers to develop innovative strategies that capture consumers' attention and create memorable experiences. - **Event Management:** Potential for event management companies to incorporate interactive and engaging elements into their events, enhancing attendee experiences and generating excitement. ## Related on Trend Hunter - [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md) - [Concert Ticket Scavenger Hunts](https://www.trendhunter.com/trends/hot-seats.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Rapper-Inspired Playable Game Characters](https://www.trendhunter.com/trends/call-of-duty-season-5.md) - [Vegan Celebrity-Inspired Sneakers](https://www.trendhunter.com/trends/nicki-minaj-2.md) - [Rapper-Approved Product Campaigns](https://www.trendhunter.com/trends/topicals.md) - [Exclusive Concert Experiences](https://www.trendhunter.com/trends/ritz-salty-club-giveaway.md) - [Collectible Rapper Figurines](https://www.trendhunter.com/trends/ice-spice.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md)