# Popping Pink Awareness Ads Nicki Minaj and Ricky Martin Shine in MAC's Newest Viva Glam Campaign By Jana Pijak | Published 2011-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nicki-minaj-and-ricky-martin References: [fashionotes](http://www.fashionotes.com/content/2011/11/first-look-nicki-minaj-and-ricky-martin-for-mac-viva-glam/) & [hollywoodlife](http://www.hollywoodlife.com/2011/11/17/nicki-minaj-mac-viva-glam-ricky-martin/) Nicki Minaj and Ricky Martin are the latest stars promoting [MAC's](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) Viva Glam Campaign. The cosmetic company's campaign aims to raise AIDS awareness through the sales of custom designed lipsticks. These celebrity-endorsed products are sold with all proceeds going to charity. The pop stars act as brand ambassadors in the quirky shoot, lensed by edgy photographer/director David LaChapelle. The dynamic duo rock leather-clad looks in this playful pictorial. Nicki channels her Barbie alter-ego in a skin-tight fuchsia dress and baby pink tresses while Ricky displays his bad boy side. The 2012 campaign is color-infused with comic-book inspired animations and oversized cosmetic props. The fiercely fabulous Nicki Minaj poses on a motorcycle while Ricky holds an oversized tube of lipstick. The pop icons elevate the quirky ad campaign, ultimately creating a daring and fashion-forward end result. Image Credit: David LaChapelle ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsed Philanthropy:** Companies can leverage the reach and influence of celebrities to promote philanthropic efforts and social causes. - **Playful and Quirky Advertising:** Utilizing colorful and oversized props in advertising can create visually appealing campaigns and brand experiences. - **AIDS Awareness Initiatives:** Companies can support AIDS awareness by partnering with non-profits and donating proceeds from product sales to support research and outreach efforts. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can utilize celebrity endorsements and creative advertising campaigns to promote social causes and increase sales. - **Fashion:** Fashion brands can partner with celebrities and support philanthropic causes through creative and visually striking ad campaigns. - **Non-profit:** Non-profit organizations can partner with companies and celebrities to raise awareness and funds for important social causes and initiatives. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md)