# Vegan Celebrity-Inspired Sneakers Nicki Minaj Teams Up with Løci for a New Footwear Collaboration By Kanesa D | Published 2024-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nicki-minaj-2 References: [footwearnews](https://footwearnews.com/business/business-news/nicki-minaj-loci-sneakers-release-info-1203607153/) & [lociwear](https://lociwear.com/)  [Rap artist Nicki Minaj](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) is venturing into the footwear industry, expanding her creative reach beyond music. Amidst her bustling Pink Friday 2 World Tour, she has joined forces with the esteemed British footwear label Løci for an exciting [new collaboration](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) scheduled to debut on April 12. This collaborative collection introduces five styles, each available in a stunning array of 11 color options. Notably, each pair boasts [bio-leather construction](https://www.trendhunter.com/trends/fw25-vegan-leather), a revolutionary material crafted from a fusion of non-food-grade corn and recycled textiles. The collection's price range, between $185 and $200, positions it as a premium yet accessible offering, appealing to a wide range of fashion-forward consumers. This collection is expected to capitalize on Nicki Minaj's massive fan base while attracting new customers who value style and sustainability in their footwear choices. Image Credit: Løci ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 85% | Activity: 88% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Celebrity Footwear Collaborations:** Exploring partnerships between celebrities and established brands to create exclusive and sustainably-focused footwear collections. - **Bio-leather Innovation:** Adopting bio-leather made from non-food-grade corn and recycled textiles as a premium and eco-friendly material in fashion products. - **Color-optimized Styles:** Embracing a wide range of color options in footwear designs to cater to diverse consumer preferences and stand out in the market. ### Who This Affects Most - **Fashion Design:** Innovating within the fashion design industry by integrating sustainability practices and celebrity collaborations to drive consumer interest and market differentiation. - **Footwear Manufacturing:** Transforming the footwear manufacturing sector by incorporating bio-leather materials and diverse color offerings to meet evolving consumer demands for ethical and personalized products. - **Entertainment Marketing:** Reimagining entertainment marketing strategies by leveraging celebrity influence to create exclusive product lines that resonate with fans and attract new customer segments. ## Related on Trend Hunter - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Rapper-Backed Vegan Accessories](https://www.trendhunter.com/trends/paris-the-family-x-gy-collection.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md)