# Cartoon-Themed Resorts 'Nickelodeon Hotels & Resorts' is Opening a New Location in Riviera Maya By Joey Haar | Published 2016-12-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nickelodeon-hotels References: [travelandleisure](http://www.travelandleisure.com/hotels-resorts/hotel-openings/nickelodeon-opening-mexico-resort) After making news for revealing the [SpongeBob SquarePants](https://www.trendhunter.com/trends/spongebob-squarepants-cafe)-themed villa at its Punta Cana location, [Nickelodeon Hotels & Resorts](https://www.trendhunter.com/trends/cartoon-painting-collections-diamond-art-club-and-paramount-join-forces-for) is continuing to expand by breaking ground on a new location in Riviera Maya, Mexico. The new resort will be both a luxurious and playful destination for families, with varying themes that reference Nickelodeon's most successful animated properties. Though few details have been revealed about the specific rooms and villas in the Nickelodeon hotel at Riviera Maya, the guests at the groundbreaking gave some clues. These included mascots for SpongeBob SquarePants, [Dora the Explorer](https://www.trendhunter.com/trends/dora-the-explorer-toys), and Leonardo of the 'Teenage Mutant Ninja Turtles' franchise. Further, Nickelodeon Hotels & Resorts revealed that the new location will have a plaza called 'Character Central' where kids will be able to go to meet their favorite Nickelodeon characters. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Themed Resorts:** Opportunity for other companies to create resorts with themes based on popular animated properties. - **Luxury Family Destinations:** Potential for more luxurious and playful resorts tailored specifically for families. - **Character Experiences:** Growing demand for interactive experiences where kids can meet their favorite animated characters in person. ### Who This Affects Most - **Hospitality:** Innovative resorts that offer themed experiences can attract a new segment of family travelers. - **Entertainment:** Opportunity for entertainment companies to collaborate with resorts to bring popular characters and themes to life. - **Tourism:** Appeal to tourists seeking unique family-friendly experiences, driving tourism in the Riviera Maya region. ## Related on Trend Hunter - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [World-Class Mexican Resorts](https://www.trendhunter.com/trends/kanai-resort.md) - [Luxurious Mexican Resorts](https://www.trendhunter.com/trends/riu-ventura-resort.md) - [Next-Gen Mexican Retreats](https://www.trendhunter.com/trends/hilton-cancun-mar-caribe.md) - [Luxurious All-Inclusive Resorts](https://www.trendhunter.com/trends/allinclusive-resort-in-cancun.md) - [Unique Resort Vacations](https://www.trendhunter.com/trends/allinclusive-by-marriott.md) - [Ultimate Adults-Only Resorts](https://www.trendhunter.com/trends/margaritaville-island-reserve.md) - [Relaxed Luxurious Dynamic Hotels](https://www.trendhunter.com/trends/riviera-maya-edition.md) - [Themed Immersive Stays](https://www.trendhunter.com/trends/themed-immersive-stays-villatel-orlando-resort-announced-its-spring-opening.md)