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# Movie Credit Captures
Nick Turpin's 'Cineportraits' Blurs Backgrounds and Appears Cinematic

By Emily Evans | Published 2011-08-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/nick-turpin-s-cineportraits
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/stunning-cinema-style-portraits) & [nickturpin](http://www.nickturpin.com/nt11/index.php)

Previews and credits are just a normal part about going to the movie, and while many people like to skip through them, photographer Nick Turpin's 'Cineportraits' latest does the exact opposite.

As opposed to ignoring these feature parts of films, Nick Turpin's Cineportraits embraces the token blurred backgrounds and minimal text that cinema credits are known for. While based in London, Nick Turpin uses a special [cinematic lens](https://www.trendhunter.com/trends/instax-evo-cinema) in Cineportraits, which allows his subjects to be in complete focus while the background is a vague mystery. Whether you skip through the [opening credits](https://www.trendhunter.com/trends/heinzs-postpost-credits), or are a full-blown film junkie, Nick Turpin's Cineportraits is a [clever photography project](https://www.trendhunter.com/trends/ai-powered-portrait-studio) that is easy to adore.

**Implications** - Film and movie goers continue to patronize their favorite establishments even during tough economic times, and with such, companies should continue to embrace the world of film. From film references to the use of cinematic style, companies can lucratively benefit from appealing to movie-hungry consumers.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 62% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Blurred Backgrounds:** Companies can incorporate blurred backgrounds in their visual branding to create a cinematic and immersive experience for consumers.
- **Minimal Text:** By using minimal text in advertising materials and packaging, companies can mimic the aesthetic of cinema credits and appeal to movie enthusiasts.
- **Cinematic Style:** Brands can adopt a cinematic style in their marketing campaigns and product designs to tap into the allure of movies and attract film-loving consumers.

### Sectors Adopting This

- **Photography:** Photography industry professionals can explore the use of cinematic lenses and techniques to create captivating images with blurred backgrounds and focused subjects.
- **Film and Entertainment:** The film and entertainment industry can leverage the popularity of cinematic aesthetics to enhance movie experiences and engage audiences on a deeper level.
- **Consumer Goods:** Consumer goods companies can integrate cinematic elements into their packaging and advertising to create a visually appealing and memorable brand identity.

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