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# Dark Alienesque Artography
Nick Knight and Gareth Pugh's Berlin 2010 Exhibit

By Joanne Lam | Published 2010-02-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nick-knight-and-gareth-pugh-berlin-exhibit
References: [zimbio](http://www.zimbio.com)

During Berlin Fashion Week this year, Nick Knight and Gareth Pugh were both involved in an exhibit at The Galerie Für Moderne Fotografie.

With awkward poses and unique props, these [black and white prints](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition) gave off an [avant-garde and eerie feel](https://www.trendhunter.com/trends/the-future-is-not-set). The gowns on the model were brilliantly presented, while Pugh’s self-portraits appeared almost other-worldly. Whether or not [fashion is an art form](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition) in your eyes, I believe that these prints speak for themselves on the artistic scale.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 78% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Avant-garde Fashion Art:** The trend of merging fashion and art in a disruptive way opens up new possibilities for both industries.
- **Eerie Art Photography:** The trend of using unique and unsettling visual elements in art photography opens up new creative opportunities for photographers.
- **Black and White Prints:** The trend of creating monochromatic prints adds a timeless and classic feel to art and fashion photography.

### Sectors Adopting This

- **Fashion Industry:** The merging of fashion and art creates new opportunities for fashion designers and photographers to collaborate and showcase their work in unique ways.
- **Art Photography Industry:** The trend of using unsettling visual elements in photography can disrupt the traditional norms and allow for new and creative approaches in the art photography industry.
- **Fine Art Industry:** Fashion photography can be seen as a form of fine art and can disrupt the traditional ways of presenting fine art by blending different art forms like fashion and photography.

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