# Apple Stores as Studios YouTube User Nicholifavs Films His Audition Reels in Apple Stores By Marissa Brassfield | Published 2009-08-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nicholifavs References: [boingboing.net](http://www.boingboing.net/2009/08/16/kid-uses-apple-store.html) & [youtube](http://www.youtube.com/user/nicholifavs) [YouTube](https://www.trendhunter.com/trends/the-rizzler) user Nicholifavs wins my award for most productivity inside an [Apple](https://www.trendhunter.com/trends/voice-memos-app) store. The kid films lip-sync videos from the likes of everyone from the Black Eyed Peas to Lil' Wayne--all inside an Apple retail store. Not everyone can afford [studio time](https://www.trendhunter.com/trends/studiotimesio), but something tells me Nicholifavs's Apple store shenanigans have more to do with shtick and swagger than cash. After all, check out the bewildered looks he gets while he's filming! **Implications** - It's remarkable to me that he is clearly so young and doesn't hold back at all while recording these goofy videos. That is the kind of fearlessness most people would kill for. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Digital Content Creation:** Using unconventional spaces, like Apple stores, for content creation opens up new avenues for digital creators to produce and share their work. - **Social Media Marketing:** The popularity of users like Nicholifavs filming in Apple stores highlights the potential for brands to leverage unique and authentic user-generated content for marketing purposes. - **Creative Collaborations:** Apple stores as studios create opportunities for creative collaborations between aspiring artists, content creators, and brands looking to engage with their target audience in innovative ways. ### Who This Affects Most - **Retail:** Apple stores can explore partnerships with digital creators and offer unique spaces to attract and engage customers, positioning themselves as a hub for creative activities. - **Entertainment:** Entertainment companies can tap into the trend of using unconventional spaces for content creation, exploring partnerships with digital creators to reach new audiences and showcase their talent. - **Technology:** The trend of using Apple stores as studios presents opportunities for technology companies to develop innovative tools and services tailored to the needs of digital content creators and filmmakers. ## Related on Trend Hunter - [Recording-Elevated Voice Apps](https://www.trendhunter.com/trends/voice-memos-app.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Retro-Inspired 3D-Printed Storage](https://www.trendhunter.com/trends/macintosh-studio.md) - [All-in-One Mobile Recording Devices](https://www.trendhunter.com/trends/hisong-airstudio-s1.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Cinematic Video Streaming Apps](https://www.trendhunter.com/trends/detail-app.md)