# Professional Snakeskin Editorials Model Nichole Martinez Poses for L'Officiel Hellas August 2014 By M | Published 2014-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nichole-martinez References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/07/new-fashion-story-hannah-holman-and.html) & [facebook](https://www.facebook.com/LOfficielHellas) Top models Nichole Martinez and Hannah Holman posed together for L'Officiel Hellas August 2014 issue dressed up in fabulous [snakeskin trench coats](https://www.trendhunter.com/trends/total-90-iii-2). The shoot, captured by talented photographer Iakovos Kalaitzakis, focuses on [retro business looks](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie) that are perfect for the modern-day woman. The shoot, fittingly titled 'New Fashion Story,' captures Holman and Martinez posing together dressed in similar professional outfits. The garments all include an eclectic mix of [graphic patterns](https://www.trendhunter.com/trends/snakeskin-colorway-3) featuring keys, stripes and geometric shapes. Hair stylist Bianca Tuovi pined both the model's locks up in a set of elegant Marie Antoinette-inspired coifs. Makeup artist Jo Frost kept the girls' faces bare and fresh. The most stunning pieces in the editorial have to be the bold yellow and turquoise snakeskin coats that Martinez and Holman both wear in the final photo. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Business Looks:** Disruptive innovation opportunity: Create a line of modernized retro business attire that combines vintage aesthetics with contemporary functionality - **Graphic Patterned Garments:** Disruptive innovation opportunity: Develop customizable clothing with graphic patterns that allow individuals to express their unique style - **Snakeskin Fashion:** Disruptive innovation opportunity: Explore sustainable alternatives to real snakeskin, such as innovative synthetic materials, for eco-friendly fashion ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail spaces to enhance the shopping experience - **Textiles:** Disruptive innovation opportunity: Develop advanced textile manufacturing techniques to create faux snakeskin fabrics that mimic the look and feel of real snakeskin - **Beauty:** Disruptive innovation opportunity: Create a line of makeup products specifically designed to enhance natural beauty, providing a fresh-faced look for everyday wear ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md) - [Zodiac Snakeskin-Finished Boots](https://www.trendhunter.com/trends/dr-martens-year-of-the-snake.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Snake-Inspired Textural Clogs](https://www.trendhunter.com/trends/tokio-cazador.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Snakeskin-Textural Soccer Footwear](https://www.trendhunter.com/trends/total-90-iii-2.md) - [Stylish Snakeskin Sneakers](https://www.trendhunter.com/trends/python-sambas.md)