# Microwavable Savory Okonomiyakis Nichirei Introduces a New Microwavable Traditional Snack By Amy Duong | Published 2021-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nichirei References: [hypebeast](https://hypebeast.com/2021/1/nichirei-katate-de-taberareru-microwavable-okonomiyaki-release) Japanese food label Nichirei introduces a new [packaged and microwavable](https://www.trendhunter.com/trends/kayanoya-usa-1) okonomiyaki. The Japanese pan fried savory dish can now be enjoyed at ease. Nichirei helps consumers skip the process of preparing the batter and additional ingredients with the 'Katate de Taberareru Okonomiyaki.' The instant option is very simple, taking a modern route of a [traditional dish](https://www.trendhunter.com/trends/korean-savory-pancake-kit). It dates all the way back to the 16th century in Japan. These are available [frozen](https://www.trendhunter.com/trends/taste-the-hype) and comes in a pack of four. The thick pancake is about the size of a palm and filled with egg, cabbage, pork, mayo, okonomiyaki sauce, and beni shoga pickled ginger. To prepare the snack, set one of the pancakes into a microwave for 50 seconds and let it cool before enjoying. Image Credit: Nichirei ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Microwavable Snacks:** Nichirei introduces a new microwavable okonomiyaki, showcasing the trending demand for convenient and quick snack options. - **Modernizing Traditional Foods:** Nichirei's new instant okonomiyaki reflects the growing trend of preserving cultural cuisine while catering to modern, convenient lifestyles. - **Packaged Meals:** The popularity of packaged meals is reflected in the introduction of Nichirei's new microwavable okonomiyaki, presenting innovation opportunities in the food industry. ### Where This Applies - **Food Packaging:** Nichirei's instant okonomiyaki is a unique approach to food packaging, highlighting the potential for growth in this industry. - **Frozen Foods:** The introduction of Nichirei's frozen and microwavable okonomiyaki emphasizes growing consumer interest in quick and easy frozen food options. - **Convenience Foods:** Nichirei's new microwavable okonomiyaki mirrors the increase in demand for time-saving convenience foods that cater to modern, busy lifestyles. ## Related on Trend Hunter - [Savory-Sweet Microwavable Crepes](https://www.trendhunter.com/trends/sweet-and-savory-crepes.md) - [Frozen Onigiri Snacks](https://www.trendhunter.com/trends/plant-based-onigiri.md) - [Savory Korean-Style Pancakes](https://www.trendhunter.com/trends/korean-pancakes.md) - [Heat-and-Eat Ramen Kits](https://www.trendhunter.com/trends/heat-and-eat-ramen.md) - [Quick-Cook Ramen Noodles](https://www.trendhunter.com/trends/barikata-55-ramen-kenta-negi-tonkotsu.md) - [Clean Microwavable Meals](https://www.trendhunter.com/trends/microwavable-meal-cups.md) - [Microwave-Ready Snack Products](https://www.trendhunter.com/trends/veggies-made-great-products.md) - [Convenient Instant Pasta Pots](https://www.trendhunter.com/trends/pasta-pots.md) - [Savory Scallion Pancakes](https://www.trendhunter.com/trends/scallion-pancakes.md)