# Mixology-Informed Canned Cocktails Niche Cocktails Introduced Two New Flavors for its RTD Range By Michael Hemsworth | Published 2024-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/niche-cocktails References: [foodbev](https://www.foodbev.com/news/niche-cocktails-releases-two-new-rtd-cocktail-flavours/) & [nichecocktails](https://www.nichecocktails.co.uk)  Niche Cocktails has expanded its [ready-to-drink (RTD) cocktail range](https://www.trendhunter.com/trends/mixedup-cocktail-co) with two new options that are perfect for discerning drinkers alike to try out as a convenient way to enjoy some classic recipes. The new products include the Strawberry Daiquiri and Negroni, which come in with 8% and 14% ABVs, respectively. The Strawberry Daiquiri features rum, fresh lime juice, syrup and strawberries, while the Negroni has dry gin with sweet vermouth and Campari. The [canned cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails) are making their way to retailers and the on-trade channel in the UK. CEO Rob Breakwell spoke on the new Niche Cocktails products saying, "These two launches add exciting new flavour profiles to our range of premium cocktails. Wild strawberry daiquiri is our twist on the Cuban classic and is perfect for those that enjoy a fruity, refreshing drink on long summer days, whilst our negroni is a unique blend of bold and complex flavours for the more adventurous cocktail drinker.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 76% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artisanal Canned Cocktails:** Exploring handcrafted RTD cocktails with unique flavor profiles for the conscious consumer. - **Innovative Ready-to-drink Creations:** Discovering new ways to package and deliver premium cocktail experiences to a wider audience. - **Flavor-forward Canned Mixology:** Creating elevated canned cocktail options that cater to a sophisticated palate and convenience. ### Who This Affects Most - **Food and Beverage:** Revamping traditional cocktail consumption with convenient and high-quality RTD products. - **Alcohol and Spirits:** Adapting classic cocktail recipes into portable, on-trend offerings for modern consumers. - **Hospitality and Retail:** Integrating canned cocktails into the market to meet the demand for upscale, quick-sipping beverages. ## Related on Trend Hunter - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Collaborative Summertime Gin Cocktails](https://www.trendhunter.com/trends/summer-pudding-gin-fizz.md) - [New RTD Cocktail Flavors](https://www.trendhunter.com/trends/all-shook-up.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md)