# Post-Workout Beauty Products Niche Beauty Lab Launches New Fitness-Focused Brand, Gym Beauty By Niko Pajkovic | Published 2021-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/niche-beauty-lab References: [nichebeautylab](https://nichebeautylab.com/blog/gym-beauty-skin-care-for-active-people-made-to-move-you/) & [nichebeautylab](https://nichebeautylab.com/blog/) American brand [Niche Beauty Lab](https://www.trendhunter.com/trends/beauty-destinations) has announced the launch of Gym Beauty, a new cosmetics brand dedicated to women living active lifestyles. In particular, the brand aims to offer workout-specific products that maximum comfort and reduce cosmetic-related side effects throughout all phases of routine exercise. As a result, the company offers ten products divided into two dedicated routines: a [pre-workout regimen](https://www.trendhunter.com/trends/pre-workout-anti-pollution-serum) and a post-workout regimen. The brand's pre-workout products aim to protect and prepare users' skin for their upcoming gym session, whereas its [post-workout products](https://www.trendhunter.com/trends/sweat-it-out) "protect, stimulate, and relieve" skin following exercise. In order to create workout-friendly products, Gym Beauty developed an exclusive technology called SkinHIIT™. The new tech consists of a blend of plant-based ingredients that work to recover optimal hydration levels, revitalize cell metabolism, and boost the production of structural fibers. Image Credit: Niche Beauty Lab ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 79% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Active Lifestyle Beauty:** The trend of beauty brands catering to active lifestyles presents opportunities for disruptive innovations such as advanced sweat-proof makeup or products that address post-workout skin concerns. - **Pre/post-workout Routines:** The trend of workout-specific beauty products presents opportunities for disruptive innovations such as comprehensive pre and post-workout regimens that cater to different skin types and fitness routines. - **Inclusive Fitness Beauty:** The trend of beauty brands embracing inclusivity in their marketing and product offerings for active lifestyles presents opportunities for disruptive innovations such as gender-neutral packaging or products tailored to different fitness levels. ### Who This Affects Most - **Beauty and Cosmetic Industry:** The beauty industry can embrace innovation opportunities to create workout-specific, sweat-proof makeup or skincare products that cater to different skin types and fitness routines. - **Fitness Industry:** The fitness industry can embrace innovation opportunities to collaborate with beauty brands to offer comprehensive pre and post-workout routines and products tailored to different fitness levels. - **Sports Apparel Industry:** The sports apparel industry can embrace innovation opportunities to collaborate with beauty brands to create workout-friendly clothing and accessories that incorporate sweat-proof or skincare technology. ## Related on Trend Hunter - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [High-Performance Beauty Lines](https://www.trendhunter.com/trends/varsity-beauty.md) - [Post-Workout Face Moisturizers](https://www.trendhunter.com/trends/cliniquefit.md) - [Tech-Enhanced Facial Workouts](https://www.trendhunter.com/trends/fitness-for-your-face.md) - [Pre-Workout Serums](https://www.trendhunter.com/trends/pre-workout-anti-pollution-serum.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md)