# Vegetarian Protein Desserts Smitten Ice Cream & Perfect Day Collaborated on a Line of N'Ice Cream By Laura McQuarrie | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nice-cream-treat References: [dairyreporter](https://www.dairyreporter.com/Article/2020/05/14/Smitten-Ice-Cream-partners-with-Perfect-Day-on-vegan-line) & [smittenicecream](https://www.smittenicecream.com/blog/introducing-smitten-nice-cream-lactose-free-vegan-in-partnership-with-perfect-day/) Smitten Ice Cream collaborated with [Perfect Day](https://www.trendhunter.com/trends/brave-robot-x-coolhaus) on a line of N'Ice Cream treats that are [vegan and lactose-free](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) that matches the quality, taste and texture of its grass-fed dairy flavors. The clean-label, hormone-free Smitten N’Ice Cream products are made with Perfect Day's flora-made protein, plus other plant-powered and animal-free ingredients like coconut oil, sunflower oil, pectin. Notably, Perfect Day's animal-free dairy protein is the same nutritious protein found in cow's milk (casein and whey) but it is prepared without involving any animals in the process. The N'Ice Cream line includes flavors like Fresh Strawberry and Brown Sugar Chocolate that reinvent classics, plus others like Coconut Pecan and Root Beer Float that are just as decadent and packed with animal-free dairy protein. Image Credit: Smitten Ice Cream ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Animal-free Protein:** The use of animal-free protein in dessert products is a disruptive innovation opportunity for the food industry. - **Plant-powered Ingredients:** The use of plant-powered ingredients as substitutes for traditional dessert ingredients is a disruptive innovation opportunity for food companies. - **Clean-label Products:** The development of clean-label and hormone-free dessert products is a disruptive innovation opportunity for the food industry. ### Who This Affects Most - **Dessert:** The dessert industry can benefit from incorporating animal-free, plant-powered ingredients and developing clean-label products. - **Plant-based Food:** The plant-based food industry can benefit from developing innovative ingredients and partnering with dessert companies to create new products. - **Protein Supplements:** The protein supplement industry can benefit from developing innovative animal-free protein sources and marketing to consumers seeking alternative sources of protein. ## Related on Trend Hunter - [Animal-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/brave-robot-x-coolhaus.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Animal-Free Gelatos](https://www.trendhunter.com/trends/animal-free-gelato.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Chocolate Almondmilk Desserts](https://www.trendhunter.com/trends/plant-based-frozen-dessert.md) - [Yeast-Based Ice Creams](https://www.trendhunter.com/trends/yeast-based-ice-cream.md) - [Chickpea-Based Ice Creams](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas.md)