# Relaxed Grayscale Fashion Ads The Nic + Zoe SS14 Campaign Stars Sasha Pivovarova By Meghan Young | Published 2014-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nic-zoe-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/niczoe-springsummer-2014-campaign/) & [nicandzoe](http://www.nicandzoe.com/) Peacefully relaxed, the Nic + Zoe SS14 ad campaign embraces a subtle bohemian vibe that a woman would find nearly impossible to not fall in love with. Whether her style is strict and sophisticated or utterly free-spirited, the looks strike a compromise between the two of outfits that would suit a chill day at home or out window shopping on the weekend. The Nic + Zoe SS14 ad campaign was shot by photographer Mario Sorrenti. It stars Russian model Sasha Pivovarova, who follows in the footsteps of Anja Rubik. Captured entirely in [black and white](https://www.trendhunter.com/trends/il-pranzo-campaign), there is nevertheless an airy and bright ambiance about the images that focuses on the [feminine quality](https://www.trendhunter.com/trends/songs-of-siren) of the ensembles showcased. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Relaxed Grayscale Fashion:** Exploring the use of black and white in fashion ads to create a relaxed and peaceful aesthetic. - **Subtle Bohemian Vibes:** Incorporating elements of bohemian style into fashion campaigns for a more free-spirited and laid-back look. - **Feminine Ensembles:** Highlighting the feminine qualities of outfits through photography and styling choices in fashion advertising. ### Where This Applies - **Fashion:** Opportunity for fashion brands to experiment with different aesthetic approaches in their advertising campaigns. - **Photography:** Potential for photographers to explore new techniques in capturing black and white fashion imagery. - **Marketing:** Disruptive innovation opportunity for marketers to create campaigns that resonate with women seeking a combination of sophistication and comfort in their fashion choices. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)