# Influencer-Based Gaming Activations Niantic Taps Google to Recruit Creators for Pokémon GO Fest By Kanesa D | Published 2024-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/niantic-1 References: [esportsinsider](https://esportsinsider.com/2024/07/100-thieves-google-play-niantic-pokemon) & [100thieves](https://100thieves.com/)  100 Thieves has formed an exciting collaboration with [Google](https://www.trendhunter.com/trends/taito) Play and [Niantic](https://www.trendhunter.com/trends/social-ar-app), the minds behind the popular mobile game Pokémon GO. As a part of the company's related projects, it hosts an annual festival inspired by the game. Google Play will orchestrate engaging activities and immersive experiences throughout the festival to delight attendees. Notably, there will be special meet-and-greet sessions with some of the most popular streamers from the 100 Thieves roster. The event offers even more exclusive perks for members of the Google Play Points Gold+ program as these members will have the chance to interact personally with celebrated 100 Thieves talents such as Rachell Marie ‘Valkyrae’ Hofstetter, Leslie Ann ‘Fuslie’ Fu, and other well-known streamers. Gold+ members will also be able to purchase exclusive, limited-edition merchandise. Image Credit: 100 Thieves, Google, Niantic ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 46% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive-festival-experiences:** Immersive and interactive festival environments engage attendees through real-world activities connected to virtual gaming. - **Exclusive-membership-rewards:** Access to limited-edition merchandise and personal interactions with influencers enhances the value proposition for premium membership programs. - **Influencer-meet-and-greets:** Meet-and-greet sessions with popular streamers provide unique opportunities for fan engagement and foster stronger community connections. ### Who This Affects Most - **Mobile-gaming:** Partnerships with popular mobile games create dynamic marketing opportunities and enhance in-game event experiences. - **Event-management:** Coordinating large-scale, interactive events with celebrity influencers introduces new platforms for audience engagement and activation. - **Merchandising:** Offering exclusive merchandise at events capitalizes on fan loyalty and drives additional revenue streams. ## Related on Trend Hunter - [Esports Influencer Tours](https://www.trendhunter.com/trends/pga-tour-2k23-1.md) - [Baseball-Inspired Game Collaborations](https://www.trendhunter.com/trends/pokemon-go-1.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Interactive App-Themed Game Maps](https://www.trendhunter.com/trends/the-glitch.md) - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md) - [Amateur FPS Tournaments](https://www.trendhunter.com/trends/valorant-ignite.md) - [Complementary Social Gaming Apps](https://www.trendhunter.com/trends/social-ar-app.md) - [Augmented Reality Platforms](https://www.trendhunter.com/trends/campfire.md) - [Community Gaming Initiatives](https://www.trendhunter.com/trends/riot-play-club.md)