# Potent Complexion-Boosting Serums NEUTROGENA® Hydro Boost 10% Niacinamide Serum is Effective By Michael Hemsworth | Published 2025-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/niacinamide-serum References: [retailtimes](https://retailtimes.co.uk/new-neutrogena-hydro-boost-10-niacinamide-serum-30ml-is-now-available-at-boots-amazon-and-lookfantastic-rrp-19-99/) & [neutrogena](https://www.neutrogena.com)  [NEUTROGENA®](https://www.trendhunter.com/trends/hydro-boost) [Hydro Boost](https://www.trendhunter.com/trends/neutrogena-and-ruby-loot) 10% Niacinamide Serum has been announced by NEUTROGENA® UK & Ireland as the brand's latest addition to its signature Hydro Boost skincare range that's perfect for giving skin a glow-up this season. The skincare solution is formulated with a multi-action formula that combines hyaluronic acid and 10% niacinamide to do double duty when applied. The hyaluronic acid works to boost skin's overall hydration level, while the 10% niacinamide will help to improve uneven skin texture and complexion. NEUTROGENA® Hydro Boost 10% Niacinamide Serum was developed with dermatologists and is rated as suitable for all types of skin and tones, and boasts a lightweight feel that's fragrance-free, non-sticky and fast absorbing. Consumers in the UK and Ireland can pick up the skincare product now for £19.99 from Boots, Amazon and [LOOKFANTASTIC](https://www.trendhunter.com/trends/lookfantastic-beauty-egg). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 50% | Freshness: 43% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-action Skincare Solutions:** Products like NEUTROGENA® Hydro Boost 10% Niacinamide Serum demonstrate the growing demand for skincare items that address multiple skin concerns simultaneously, offering opportunities for innovation in multifunctional formulations. - **Customizable Skincare Regimens:** The development of products suitable for all skin types and tones, as seen with NEUTROGENA®'s latest serum, indicates a trend towards more personalized skincare options that cater to individual needs without requiring numerous specialized products. - **Fragrance-free Beauty Products:** With NEUTROGENA®'s emphasis on fragrance-free formulations, there's an increasing shift towards beauty products that prioritize skin sensitivity and consumer preference for minimal or no fragrances in skincare routines. ### Industries Being Reshaped - **Dermatological Skincare:** The collaboration between NEUTROGENA® and dermatologists in developing their new serum highlights the influence of dermatology expertise in creating effective and skin-friendly skincare solutions. - **E-commerce Beauty Retail:** As NEUTROGENA®'s products become available across platforms like Amazon and LOOKFANTASTIC, there's a significant rise in online retail avenues providing consumers with convenient access to skincare innovations. - **Active Ingredient Skincare:** The formulation of skincare solutions such as NEUTROGENA® Hydro Boost incorporating high concentrations of active ingredients like niacinamide and hyaluronic acid underscores a shift towards potent, results-driven beauty products. ## Related on Trend Hunter - [Powerfully Potent Face Serums](https://www.trendhunter.com/trends/niacinamide-10-face-serum.md) - [Targeted Hyperpigmentation Treatments](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment.md) - [Collagen-Boosting Skincare Serums](https://www.trendhunter.com/trends/neutrogena-collagen-bank-15-vitamin-c-serum.md) - [Hydrating Skin-Boosting Gels](https://www.trendhunter.com/trends/neutrogenas-hydro-boost-water-gel.md) - [Gentle Brightening Serums](https://www.trendhunter.com/trends/niacinamide-alternative-serum.md) - [Multi-Functional Eye Serums](https://www.trendhunter.com/trends/brightening-eye-serum.md) - [Beautifying Acne-Prone Skin Serums](https://www.trendhunter.com/trends/naveen-skin-clearing-serum.md) - [Ultra-Hydrating Skin Gels](https://www.trendhunter.com/trends/hydro-boost.md) - [Non-Irritating Concentrated Serums](https://www.trendhunter.com/trends/no5-vitamin-concentrated-serum.md)