# Anniversary Edition Hockey Cards Tim Hortons Debuts an Anniversary Edition of Its Nhl® Hockey Card By Kalin Ned | Published 2024-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nhl-hockey-card References: [newswire](https://www.newswire.ca/news-releases/start-collecting-the-10th-anniversary-tim-hortons-nhl-r-hockey-cards-set-with-a-chance-to-win-autographed-cards-or-a-trip-to-meet-sidney-crosby-823386500.html)  Tim Hortons has introduced the 10th anniversary edition of its NHL® Hockey [Cards](https://www.trendhunter.com/trends/gold-card-burgers-free). This year’s set was produced by [Upper Deck](https://www.trendhunter.com/trends/footballthemed-trading-cards) and includes 120 base cards along with several mini-collections, such as lenticular cards featuring NHL stars during their childhood and professional careers. A key draw for collectors is the chance to find specialty prize cards, which include autographed cards by players like Sidney Crosby or cards containing pieces of game-worn jerseys from stars like Connor McDavid and Auston Matthews. Additionally, golden prize cards offer experiences like a trip to meet Sidney Crosby or attend the 2025 Stanley Cup® Final. The return of the Tims NHL® Hockey Challenge™ through the Tim Hortons app gives participants a chance to win daily and monthly prizes by predicting player performances, with a season-end grand prize of a 2025 [Hyundai Tucson](https://www.trendhunter.com/trends/hyundai-motor). Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 88% | Activity: 95% | Freshness: 29% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Specialty Prize Cards:** Including autographed and game-worn jersey cards can significantly boost collector interest and engagement. - **Lenticular Card Collections:** Combining childhood and professional images of NHL stars provides a unique visual appeal and storytelling element. - **Golden Prize Experiences:** Offering exclusive experiences such as meeting top players or attending major events creates a high level of excitement and fan loyalty. ### Who This Affects Most - **Sports Memorabilia:** This sector can see a rise in demand as limited edition and specially customized items attract serious collectors. - **Mobile Gaming:** Incorporating predictive games via mobile apps can boost user engagement and create new revenue streams. - **Event Marketing:** Creating exclusive sporting event experiences can drive brand engagement and offer unique promotional opportunities. ## Related on Trend Hunter - [Branded Hockey Card Sets](https://www.trendhunter.com/trends/greatest-duos-trading-card-set.md) - [Coffee Cup Prize Promotions](https://www.trendhunter.com/trends/tim-hortons-roll-up-to-win.md) - [QSR Valentine's Day Promotions](https://www.trendhunter.com/trends/valentims-cards.md) - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md) - [Hockey-Centric QSR Partnerships](https://www.trendhunter.com/trends/tim-hortons-x-the-pwhl.md) - [Canadian Hockey Team Donuts](https://www.trendhunter.com/trends/leafs-nation-donut.md) - [Cafe-Themed Gift Collections](https://www.trendhunter.com/trends/tims-holiday-merchandise-collection.md) - [Cafe Brand Musical Promotions](https://www.trendhunter.com/trends/tim-hortons-60th-anniversary.md) - [Youth Soccer Partnerships](https://www.trendhunter.com/trends/timbits-soccer.md)