# Dual-Branded Statement Athleisure Wear NHIZ and Champion Joined Forces to Create a Series of Tees By Riley von Niessen | Published 2017-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nhiz-and-champion References: [hypebeast](https://hypebeast.com/2017/5/nhiz-champion-2017-spring-summer-lookbook) & [izzue](http://www.izzue.com/) NHIZ and Champion recently launched a series of t-shirts that feature a dramatically enlarged version of the latter brand's [iconic logo](https://www.trendhunter.com/trends/champion-x-undercover), along with NHIZ's on the backs of the tees for a complementary look. Although the resulting tees are relatively simple, their unique branding makes them instantly standout -- making them a great focus piece for [stylish athleisure wear looks](https://www.trendhunter.com/trends/nikeskims-collection). The shirts can be purchased in three different colorways: one that's navy with white branding, another that's white with black accents, and a third that's black, which has the Champion logo featured on the back instead of on the front. As [HYPEBEAST](https://www.trendhunter.com/trends/jordan-clarkson) reports, all of the NHIZ and Champion tees are now available from retailers like Izzue. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dual-branded Athleisure Wear:** Creating collaborative athleisure wear with combined brand logos presents an opportunity for unique and standout fashion pieces. - **Enlarged Branding:** Using dramatically enlarged brand logos on apparel creates a visually striking aesthetic. - **Complementary Branding:** Pairing different brand logos on the front and back of apparel offers a complementary look for athleisure wear. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can benefit from offering dual-branded athleisure wear with enlarged logos as innovative and standout options for customers. - **Sportswear:** Sportswear companies can capitalize on the trend by partnering with other brands to create collaborative athleisure wear with complementary branding. - **Streetwear:** Streetwear brands can explore the opportunity of incorporating enlarged and unique brand logos on their apparel to attract fashion-forward consumers. ## Related on Trend Hunter - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md)