# Streetwear-Branded NFTs Champion Athleticwear and Tafi Create NFTs and Avatar Content for Samsung By Grace Mahas | Published 2021-04-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nfts-and-avatar-content References: [maketafi](https://www.maketafi.com/NFT-champion) [Champion](https://www.trendhunter.com/trends/champion-2) Athleticwear recently joined forces with Tafi to create a Spring 2021 collection of Non-Fungible Tokens (“NFTs”) and [Samsung](https://www.trendhunter.com/trends/samsung-2022-smart-tvs) [Galaxy’s](https://www.trendhunter.com/trends/accessories-collection) AR Emoji. The launch includes iconic and exclusive Champion artwork and limited-edition avatars inspired by the label. The Samsung AR Emojis include branded slides, sweatshirts, tees, and joggers, among others. “This is an incredibly exciting, transformative time in the digital world. We are just starting to scratch the surface on the benefits that NFTs unlock for the customer,” said Tyler Lewison, General Manager at Champion. “This NFT drop is an extension of our partnership with Tafi, which started last year in an effort to better reach our customers and make Champion accessible to them in a whole new way.” The new Champion NFTs and Samsung avatars collection is available now in the Samsung Galaxy store. Image Credit: Champion, Tafi ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear-branded Nfts:** The use of NFTs to create unique streetwear products offers opportunities for collectible investments and personalized fashion. - **AR Fashion Avatars:** The integration of AR technology and fashion avatars serves as an innovative marketing tool for companies to reach a larger audience and promote brand awareness. - **Fashion and Blockchain Technology:** The use of blockchain technology in the fashion industry, through the creation of NFTs, creates a new way for companies to monetize their intellectual property and offer exclusive products and experiences to their customers. ### Sectors Adopting This - **Fashion and Apparel Industry:** The fashion industry can harness the power of NFTs and AR technology to offer unique, personalized products to customers and create new revenue streams. - **Blockchain Industry:** The fashion industry's adoption of blockchain technology creates opportunities for companies to develop new blockchain-based applications and platforms to monetize their intellectual property. - **Marketing Industry:** The integration of AR avatars and NFTs in marketing campaigns opens new possibilities for companies to create innovative and engaging customer experiences. ## Related on Trend Hunter - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Celebratory Logo NFTs](https://www.trendhunter.com/trends/pacsun-logo.md)