# NFT-Associated Lifestyle Sneakers Nike Unveils Two RTFKT x Air Force 1s with Takashi Murakami By Mickey Phoon | Published 2023-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nftassociated-lifestyle-sneakers References: [sneakernews](https://sneakernews.com/2023/04/10/murakami-rtfkt-nike-air-force-1-april-2023/) Nike has revealed two latest NFT-associated lifestyle sneakers made in collaboration with Japanese artist Takashi Murakami. The sneakers come with two different Nike [Air Force 1](https://www.trendhunter.com/trends/butterflies-edition) styles: "Murakami Drip" and "Murakami DNA." The sneakers also come with digital collectibles, allowing owners of the NFT to forge the virtual collectible for a physical copy of the Murakami [Air Force 1s](https://www.trendhunter.com/trends/sushi-club). The sneakers arrive in a custom style designed by Takashi Murakami in colorful signature motifs. Both sneaker styles feature white leather uppers, an exposed stitching design, and the standard Air Force 1 sole. Nevertheless, the uppers are filled with multi-colored patterns. The first pair of sneakers is covered in multi-colored smiling flowers, and the second pair features multi-colored green eyeballs with eyelashes. Both sneakers include [RTFKT](https://www.trendhunter.com/trends/ar-genesis-hoodie) bolt, Nike logo branding, and Clone X lace dubraes. The forging period for the sneakers is between April 24 and May 8. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Nft-associated Lifestyle Sneakers:** Opportunity for brands to collaborate with artists and designers to create NFTs and physical products that blend fashion and digital art. - **Digital Collectibles for Physical Products:** Opportunity for companies to offer digital collectibles that can be redeemed for tangible products, driving customer engagement and loyalty. - **Customized Sneaker Designs:** Opportunity for brands to offer customizable designs and limited-edition releases to appeal to niche markets and strengthen brand loyalty. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend towards NFTs and digital collectibles to create unique limited-edition products that merge fashion and digital art. - **Gaming:** Gaming companies can leverage the trend towards digital collectibles to offer in-game items that can be redeemed for physical products, enhancing the gaming experience and building customer loyalty. - **E-commerce:** E-commerce platforms can develop new offerings to support the sale and distribution of NFTs and digital collectibles to meet the growing demand for these products. ## Related on Trend Hunter - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Sushi Restaurant-Collab Shoes](https://www.trendhunter.com/trends/sushi-club.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md)