# Musical NFT Alter Egos Timbaland's 'Congo' NFT Identity is Featured in a Music Video By Elena Rahman | Published 2022-06-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nft-identity References: [twitter](https://twitter.com/AWACongo) & [apein](https://apein.com/) Timbaland presented Congo, his Bored Ape [NFT](https://www.trendhunter.com/trends/squad-of-knights) alter ego, in a new NFT music video. The video features Congo, a character part of the [Bored Ape Yacht Club](https://www.trendhunter.com/trends/bored-ape-yacht-club-art) community living on the Ethereum blockchain. The new song is titled "Has a Meaning" and debuted in New York at the BAYC Ape Fest event surrounding the NFT NY gathering. The singer's use of his NFT Ape avatar in his latest music and video release is an innovative and pioneering creative choice. Timbaland partnered with Zayd Portillo, an emerging [Web3](https://www.trendhunter.com/trends/elynixir) talent, to produce and direct the animated video. To create a lifelike movement in the character, the artist donned a high-tech suit of sensors and cameras to track his manerisms. Image Credit: Timbaland / Zayd Portillo ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 55% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **NFT Music Videos:** Musicians are incorporating their NFT alter egos in their music videos, creating a new trend in the music industry. - **Bored Ape Yacht Club Integration:** The integration of Bored Ape NFTs into music and entertainment is a trend to look out for in the Metaverse. - **Web3 Talent Collaboration:** Collaborating with emerging Web3 talents to create NFT-based content is an emergent trend in the entertainment industry. ### Sectors Adopting This - **Music Industry:** Musicians are exploring disruptive innovation opportunities by incorporating NFTs and Metaverse elements into their music. - **NFT Industry:** The Bored Ape Yacht Club NFT community is expanding into various industries, including music, which presents new opportunities for growth. - **Entertainment Industry:** Collaborating with Web3 talent to produce NFT-based content presents disruptive innovation opportunities for the entertainment industry. ## Related on Trend Hunter - [Multi-Dimensional NFT Hosts](https://www.trendhunter.com/trends/bored-ape-yacht-club-art.md) - [NFT-Based Music Platforms](https://www.trendhunter.com/trends/squad-of-knights.md) - [Music-Focused NFT Marketplaces](https://www.trendhunter.com/trends/travis-barker.md) - [Celeb-Backed NFT Music Platforms](https://www.trendhunter.com/trends/nft-music-platforms.md) - [NFT Avatar Collaborations](https://www.trendhunter.com/trends/akutar.md) - [Free-To-Mint NFT Projects](https://www.trendhunter.com/trends/stickmen-toys.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Gamified Music Metaverses](https://www.trendhunter.com/trends/pixelynx.md)