# Iconic Eyewear NFTs Ray-Ban Created Its First NFT Glasses with Artist Extraweg By Laura McQuarrie | Published 2021-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nft-glasses References: [fashionunited.uk](https://fashionunited.uk/news/fashion/ray-ban-launches-first-nft-glasses/2021102858823) & [opensea.io](https://opensea.io/)  With the aid of German artist Oliver Latta, (also known as Extraweg) [Ray-Ban](https://www.trendhunter.com/trends/lenny-kravitz) has revealed its first-ever pair of NFT glasses. The work of art comes from a creator that's known for 3D motion designs and the iconic eyewear brand is auctioning off its first non-fungible token on [OpenSea](https://www.trendhunter.com/trends/rum-bottle-design). As the artist Latta describes, "Like the Ray-Ban aviators, I want to create designs that live forever with infinite style." This product is featured in the NFT and it shares a new way for collectors to appreciate the physical design of the product like never before. The proceeds generated by the auction of Ray-Ban's NFT work of art will go towards the [Italian Art Trust](https://www.trendhunter.com/trends/greatest-tomatoes-from-europe) charity. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eyewear Nfts:** There is a growing trend of creating NFTs for physical products, giving collectors a unique way to appreciate and own them forever. - **Collaborative NFT Art:** The collaboration between Ray-Ban and artist Extraweg highlights the potential for brands to work with creators in the NFT space to drive innovation and creativity. - **Charitable NFT Auctions:** The use of NFTs for fundraising and charitable causes presents a disruptive innovation opportunity for non-profit organizations to engage with a new audience and raise funds in a unique way. ### Industries Being Reshaped - **Eyewear:** Eyewear brands can explore the potential of creating NFTs for their products to enhance the collector value and position themselves as innovators in the industry. - **Art:** The collaboration between Ray-Ban and Extraweg shows the capabilities of NFTs to create unique and valuable works of art, opening up new opportunities for artists and art collectors alike. - **Non-profit:** The use of NFTs for fundraising and charitable auctions presents a new way for non-profit organizations to engage with donors and increase donations while creating excitement and collectors' value around their cause. ## Related on Trend Hunter - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Collaborative Smart Glasses](https://www.trendhunter.com/trends/collaborative-smart-glasses.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [See-Through Smart Glasses](https://www.trendhunter.com/trends/rayban-transparent-meta-wayfarer.md) - [Proprietary Metallic Material Eyewear](https://www.trendhunter.com/trends/rayban-optics-ctx-collection.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md)