# In-Store NFT Experiences Sweet & Happy Jack Launched an NFT Series on Mental Health Awareness By Laura McQuarrie | Published 2021-05-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nft-experience References: [prnewswire](https://www.prnewswire.com/news-releases/sweet-partners-with-happy-jack-to-offer-one-of-a-kind-in-store-nft-experience-301286767.html) & [drop.sweet.io](http://www.drop.sweet.io/) Enterprise NFT solutions provider [Sweet and Happy Jack](https://www.trendhunter.com/trends/dave-busters) launched a series of [NFTs](https://www.trendhunter.com/trends/dear-evan-hansen) centered around mental health awareness and the partnership introduces the first known retail shop that has an integrated NFT experience. At the [Happy Jack Pop-Up Shop](https://www.trendhunter.com/trends/cloud-collection) in NYC, guests will get the first NFT in the special collection when they scan a QR code upon entering the store. The NFT features a one-of-one painting by Jack Nathan and three NFTs with characters created by Jack, who found eased his anxiety by designing, painting and helping others. The NFTs focused on mental health awareness help to bring awareness to an important cause. Those who are unable to visit the Happy Jack pop-up location in person can also find the NFTs online. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Mental Health Nfts:** A trend of NFTs centered around mental health awareness is emerging, providing an opportunity for retailers to create unique in-store experiences. - **QR Code NFT Integration:** The integration of QR codes into NFT experiences allows retailers to create exclusive, immersive experiences for customers both in-store and online. - **One-of-one Nfts:** The trend of offering one-of-one NFTs featuring unique art and designs provides opportunities for artists and designers to create exclusive digital pieces for collectors. ### Who This Affects Most - **Retail:** Retailers can leverage NFTs to create unique in-store experiences that drive foot traffic and sales. - **Art:** NFTs provide a new way for artists and designers to monetize their work and reach a wider audience. - **Tech:** The development of NFT solutions provides opportunities for tech companies to innovate and disrupt traditional industries such as art and retail. ## Related on Trend Hunter - [Mental Health-Focused NFTs](https://www.trendhunter.com/trends/cloud-collection.md) - [Mental Health-Focused NFTs](https://www.trendhunter.com/trends/moody-mink-society.md) - [Broadway-Backed Mental Health NFTs](https://www.trendhunter.com/trends/dear-evan-hansen.md) - [Metaverse Therapy Platforms](https://www.trendhunter.com/trends/anomiexr.md) - [NFT-Based Therapy Interactions](https://www.trendhunter.com/trends/the-mindblowers.md) - [Cartoonish NFT Collectibles](https://www.trendhunter.com/trends/i-like-you-youre-weird.md) - [Metaverse Mental Health Fundraisers](https://www.trendhunter.com/trends/mental-health-fundraiser.md) - [NFT-Based Physical Packaging](https://www.trendhunter.com/trends/natural-abundance.md) - [Physical NFT Retail Displays](https://www.trendhunter.com/trends/crowntv.md)