# Virtual Concert NFT Upgrades LA Rapper Murs Offers New Kind of Virtual Concert Experience By Josh Thompson-Persaud | Published 2021-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nft-concert-upgrade References: [thehotblocks](http://www.thehotblocks.com/) As [cryptocurrencies and non-fungible tokens](https://www.trendhunter.com/trends/tomorrowland-brasil) (NFTs) become commonplace in the digital market, famous LA-based underground rapper Murs drops an exclusive [NFT](https://www.trendhunter.com/trends/masterminds-of-hiphop) concert upgrade for his dedicated fans in partnership with The Hot Blocks, a virtual store focusing on the intersections of hip-hop and blockchain. The NFT concert upgrade, attached to Murs' two-day [virtual concert](https://www.trendhunter.com/trends/immersion-vr) 'Weekend at Murs,' includes a virtual art piece centered around one of Murs' tracks, a video clip of the performance, and a virtual t-shirt featuring the previously mentioned art piece. The sale of the NFT concert upgrade starts April 17th at 9 pm ET and will be open for a total of 24 hours. During this 24-hour period, prices will rise throughout the day, encouraging consumers to buy in early. Image Credit: The HotBlocks, Murs ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Concert Nfts:** The surge of cryptocurrencies and NFTs has paved the way for opportunities in creating virtual concert experiences and collectibles. - **Blockchain Art:** The use of blockchain technology in creating and selling virtual art pieces and memorabilia is a disruptive innovation opportunity for the art industry. - **Dynamic Pricing:** The implementation of dynamic pricing strategies for time-sensitive products like NFT concert upgrades can create a sense of urgency among consumers and generate sales. ### Who This Affects Most - **Music:** The music industry has the opportunity to leverage blockchain technology and NFTs to offer unique virtual concert experiences and merchandise for fans. - **Art:** The art industry can adopt blockchain technology and NFTs as a new way to produce and sell virtual art pieces and collectibles. - **Event Promotion:** Marketers in the event promotion industry can explore dynamic pricing strategies to create hype and generate sales for time-sensitive event upgrades and tickets. ## Related on Trend Hunter - [Rapper-Themed VR Concerts](https://www.trendhunter.com/trends/the-notorious-big.md) - [Music Festival NFT Collections](https://www.trendhunter.com/trends/coachella-keys-collection.md) - [NFT-Based Music Platforms](https://www.trendhunter.com/trends/squad-of-knights.md) - [Sailormoon-Themed NFT Events](https://www.trendhunter.com/trends/keep-your-distance.md) - [Music-Focused NFT Marketplaces](https://www.trendhunter.com/trends/travis-barker.md) - [Metaverse Concert Venues](https://www.trendhunter.com/trends/metaverse-concert-hall.md) - [Celeb-Backed NFT Music Platforms](https://www.trendhunter.com/trends/nft-music-platforms.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Interactive Metaverse Pop Concerts](https://www.trendhunter.com/trends/the-chainsmokers.md)