# Mascot NFT Collections Toys"R"Us is Releasing Its First NFTs with Ethernity By Laura McQuarrie | Published 2021-11-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nft-collections References: [prnewswire](https://www.prnewswire.com/news-releases/toysrus-launches-first-nft-collection-with-ethernity-301422319.html) & [ethernity.io](https://ethernity.io/)  NFT collections give users the ability to hold, sell and trade digital assets that can have their authenticity and ownership verified on a blockchain and for the first time ever, [Toys"R"Us](https://www.trendhunter.com/trends/veefriends) is dropping its first non-fungible tokens with Ethernity. NFT platform Ethernity will be sharing the debut NFT collection from digital artist Bryan Lopez (also known as Exacto) and it contains a one-of-one piece called The Geoffrey Stroll. This work of art takes the form of a 3D animation and it shares a modern version of a famous jingle from the brand. There are other rare editions in the collection, including Warhol-inspired modern portraits of Geoffrey the Giraffe. Geoffrey Through the Years spans six separate editions and looks back upon the mascot over multiple decades, from the 1960s up until today. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Mascot NFT Collections:** The rise of NFTs in the digital collectibles market has opened up new opportunities to create unique, valuable collections featuring mascots and brand icons. - **Art-inspired NFT Collections:** Digital artists and brands are collaborating to create one-of-a-kind NFT collections that blur the lines between traditional art forms and blockchain-based authenticity. - **Branded NFT Collections:** Companies can leverage the NFT craze to create exclusive, limited-edition NFT collections featuring their brand mascots, logos, or other proprietary assets. ### Sectors Adopting This - **Toys and Collectibles:** The toys and collectibles industry can explore the exciting possibilities of creating unique NFT collections featuring popular mascots and characters, leveraging blockchain technology to increase authenticity and value for collectors. - **Art and Design:** Artists and designers can leverage the NFT market to create digital art pieces that feature iconic commercial characters, opening up new avenues for creativity, collaboration, and revenue generation. - **Marketing and Branding:** Marketing and branding professionals can tap into the growing interest in NFTs to create innovative and exclusive campaigns that incorporate branded digital assets, driving engagement and loyalty among brand enthusiasts. ## Related on Trend Hunter - [NFT-Based Plush Toys](https://www.trendhunter.com/trends/veefriends.md) - [Teddy Bear NFTs](https://www.trendhunter.com/trends/teddy-bear-nfts.md) - [Digital Hero Collectibles](https://www.trendhunter.com/trends/power-rangers-nft.md) - [Digital Rabbit Collectibles](https://www.trendhunter.com/trends/playboy-rabbitars.md) - [Toy Pony NFTs](https://www.trendhunter.com/trends/my-little-pony-nfts.md) - [NFT-Enabled Cartoon Toys](https://www.trendhunter.com/trends/cryptoys-1.md) - [Iconic Children's Book NFTs](https://www.trendhunter.com/trends/dr-seuss-nft.md) - [NFT Teddy Bears](https://www.trendhunter.com/trends/care-bears-and-recur.md) - [Customizable NFT Characters](https://www.trendhunter.com/trends/topps.md)