# Horse Racing-Inspired NFT Collections ZED RUN and Stella Artois! Celebrate the UK's Horse Season By Kalin Ned | Published 2021-07-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nft-collection1 References: [community.zed.run](https://community.zed.run/2021/06/16/racing-in-the-life-artois/) A new NFT collection came on the horizon in the month of June and this one is brought to consumers through a partnership with ZED RUN and [Stella Artois](https://www.trendhunter.com/trends/steal-artois)! The Stella Artois [NFT Collection](https://www.trendhunter.com/trends/sliderverse-nft) brings "50 Limited Edition Stella Artois racehorse skins and NFT artworks that celebrate the tradition, fashion, and passion of horse racing encapsulated in the 'The Life Artois' styling." This marketing move comes as a celebration of the United Kingdom's "busiest horse season" and, no doubt, racing fans will be thrilled. The Stella Artois NFT Collection was available for purchase through an auction that ran from June 15th until June 19th, with 10 items up for sale each day. Each artwork that was in the auction was accompanied by an exclusive Stella Artois!-themed skin and a [Genesis](https://www.trendhunter.com/trends/digital-sneakers) racehorse. Image Credit: Stella Artois! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Horse-racing NFT Collectibles:** Horse racing-inspired NFT collections have the potential to disrupt traditional collectibles industries and create new revenue streams for the racing industry. - **Limited Edition Collections:** Limited edition NFT collections create exclusivity and scarcity, allowing brands to capitalize on consumer desire for unique and valuable items. - **Partnerships for NFT Creation and Sales:** Partnerships between brands and NFT marketplaces offer opportunities for both to expand their customer base and tap into new markets. ### Sectors Adopting This - **Horse Racing:** The horse racing industry can benefit from NFT creations and sales, providing new ways for fans to engage with the sport and generating additional revenue. - **Beverage Industry:** Beverage brands can create NFT collections to build brand awareness and loyalty, while also tapping into the growing popularity of blockchain technology and NFTs. - **Art Collecting Industry:** NFTs provide a new avenue for art collecting and investment, with potential for increased transparency and accessibility in the art marketplace. ## Related on Trend Hunter - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md) - [Horse-Supporting NFTs](https://www.trendhunter.com/trends/horse-nfts.md) - [Strategy-Focused Digital Ownership Titles](https://www.trendhunter.com/trends/zed-champions.md) - [Metaverse Horse-Racing Games](https://www.trendhunter.com/trends/game-of-silks.md) - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [Virtual Horseracing](https://www.trendhunter.com/trends/vr-horseracing.md) - [Virtual Horse-Racing Tournaments](https://www.trendhunter.com/trends/championships-galore.md) - [Virtual Horse Racing Hubs](https://www.trendhunter.com/trends/ride-with-us.md) - [Festive Fruit-Forward Beers](https://www.trendhunter.com/trends/fruitforward-beer.md)